中国生态旅游 ›› 2021, Vol. 11 ›› Issue (6): 846-857.doi: 10.12342/zgstly.20210104

• 冰雪旅游 • 上一篇    下一篇

北京市冰雪运动产业与文化旅游产业融合发展动力机制与模式

吕宁1(), 黄迪1,2, 王欣1,2,3(), 冯凌1, 王金伟1, 刘霄泉1   

  1. 1. 北京第二外国语学院旅游科学学院,北京 100024
    2. 北京第二外国语学院中国文化和旅游产业研究院,北京 100024
    3. 北京第二外国语学院中国冰雪旅游研究中心,北京 100024
  • 收稿日期:2021-10-22 修回日期:2021-11-19 出版日期:2021-12-28 发布日期:2022-05-30
  • 通讯作者: *王欣(1979-),男,博士,教授,研究方向为文化旅游、旅游目的地管理。E-mail: chu_wangxin@163.com
  • 作者简介:吕宁(1980-),女,博士,教授,研究方向为旅游经济、休闲经济与新业态。E-mail: 18227047@qq.com
  • 基金资助:
    北京市哲学社会科学规划重大项目(19ZDA11)

Research on the dynamic mechanism and modes of integrated development of ice and snow sports industry and cultural tourism industry in Beijing

LV Ning1(), HUANG Di1,2, WANG Xin1,2,3(), FENG Ling1, WANG Jinwei1, LIU Xiaoquan1   

  1. 1. Institute of Tourism Science, Beijing International Studies University, Beijing 100024, China
    2. China Industry Academy of Culture & Tourism, Beijing International Studies University, Beijing 100024, China
    3. China Ice and Snow Tourism Research Center, Beijing International Studies University, Beijing 100024, China
  • Received:2021-10-22 Revised:2021-11-19 Published:2021-12-28 Online:2022-05-30
  • Contact: *WANG Xin. E-mail: chu_wangxin@163.com

摘要:

在“带动三亿人参与冰雪运动”号召与北京冬奥会历史机遇下,我国冰雪运动产业迎来了新的发展契机。冰雪运动产业与文化旅游产业具有高度耦合性的特点与现实需求,本文从产业融合理论角度出发,对北京市冰雪运动产业与文化旅游产业融合发展的动力机制与模式进行研究。研究结果表明:外部环境支持力、市场需求拉动力以及市场供给推动力相互影响、相互作用,形成了两大产业融合发展的动力机制;在动力对接形式与特点的不同机制作用下,北京市冰雪运动产业与文化旅游产业基本形成了延伸式、渗透式以及重组式3种融合发展模式,并催生出一系列新业态;同时为进一步加强两大产业的延伸融合、渗透融合以及重组融合提出了融合路径建议。

关键词: 冰雪运动产业, 文化旅游产业, 产业融合, 动力机制, 融合模式, 北京冬奥会

Abstract:

Under the call of "motivating 300 million people to participate in ice and snow sports" and the historic opportunity of the Beijing Winter Olympics, China's ice and snow sports industry is facing a new development opportunity. Since the snow and ice sports industry and cultural tourism industry can complement each other and consider practical demand, this paper studies the dynamic mechanism and modes of the integrated development of the snow and ice sports industry and cultural tourism industry in Beijing from the perspective of industry integration theory. The research shows that: external environment support force, market demand pull force, and market supply force interact with each other, forming a dynamic mechanism of the integrated development of the two industries. Under the action of dynamic mechanism and due to the different docking forms and characteristics, Beijing ice and snow sports industry and cultural tourism industry have three integrated development modes: extension, infiltration, and reorganization, which promote a series of new business forms. This paper puts forward some suggestions on the integration path for further strengthening the extension integration, infiltration integration, and reorganization integration of the two industries.

Key words: ice and snow sports industry, cultural tourism industry, industrial integration, dynamic mechanism, fusion model, Beijing Winter Olympics