中国生态旅游 ›› 2022, Vol. 12 ›› Issue (3): 519-530.doi: 10.12342/zgstly.20220072
张娟1(), 赵璐燕1, 杨雪春2,3,*(
), 姚旻4, 何琼峰5
收稿日期:
2022-04-15
修回日期:
2022-06-20
出版日期:
2022-06-28
发布日期:
2022-08-26
通讯作者:
*杨雪春(1984-),女,博士,研究方向为乡村发展与旅游规划。E-mail: yxc185@yeah.net作者简介:
张娟(1979-),女,副教授,博士,研究方向为乡村地理、旅游发展。E-mail: zhangjuan@hpu.edu.cn
基金资助:
Zhang Juan1(), Zhao Luyan1, Yang Xuechun2,3,*(
), Yao Min4, He Qiongfeng5
Received:
2022-04-15
Revised:
2022-06-20
Published:
2022-06-28
Online:
2022-08-26
摘要:
农户参与乡村旅游经营活动的意愿及从业角色选择是农户基于利益最大化做出的理性经济决策行为,了解脱贫地区农户的乡村旅游从业角色参与意愿及其影响因素,是新时期巩固旅游扶贫成果,促进乡村旅游高质量发展、精准助力乡村振兴分类推进的重要议题。以贵州省茶园村为例,采用二元Logistic回归分析方法,从农户微观视角进行实证分析,发现:(1)81.98%的农户希望参与乡村旅游经营活动,村域旅游资源禀赋、旅游能人带动和家庭经济实力是影响农户参与意愿的关键因素。(2)农户从业角色选择意愿强烈程度依次为农家乐经营者(41.75%)>被雇佣者(35.71%)>其他配套产业生产者(20.88%)>经营投资者(4.95%);(3)各从业角色选择意愿的影响因素差异显著,其中,资源禀赋是农家乐经营和其他配套产业从业角色选择的先决条件;家庭经济实力是农家乐经营和景区投资等经营角色选择的重要驱动力;乡村旅游服务岗位从业选择存在明显的就业路径依赖特性;而能人带动的作用出现分化,一方面对带动农户选择旅游服务就业具有积极作用,另一方面因竞争关系,对农户开展农家乐经营意愿具有一定抑制作用。
张娟, 赵璐燕, 杨雪春, 姚旻, 何琼峰. 农户乡村旅游从业角色选择意愿及其影响因素分析[J]. 中国生态旅游, 2022, 12(3): 519-530.
Zhang Juan, Zhao Luyan, Yang Xuechun, Yao Min, He Qiongfeng. Research on farmers’ willingness of role selecting in participatingrural tourism and its influencing factors[J]. ECOTOURISM, 2022, 12(3): 519-530.
表1
指标变量描述及赋值
准则层 | 变量层 | 变量描述 | |
---|---|---|---|
因变量 | 是否参与乡村旅游(Y) | 1=是,0=否 | |
是否选择农家乐经营者角色(Y1) | 1=是,0=否 | ||
是否选择旅游被雇佣者角色(Y2) | 1=是,0=否 | ||
是否选择其他配套产业生产者角色(Y3) | 1=是,0=否 | ||
是否选择景区投资者角色(Y4) | 1=是,0=否 | ||
自变量 | 家庭人口及劳动力状况 | 家庭总人口数(X1) | 家庭总人口数(人) |
家庭劳动力数量(X2) | 家庭劳动力数量(人) | ||
家庭经济状况 | 家庭收入等级(X3) | 1=5 000元以下;2=5 000~10 000元;3=10 000~15 000元;4=15 000~20 000元;5=20 000元及以上 | |
家庭支出等级(X4) | 1=5 000元以下;2=5 000~10 000元;3=10 000~15 000元;4=15 000~20 000元;5=20 000元及以上 | ||
固定资产状况 | 住房是否为砖混结构(X5) | 1=是,0=否 | |
交通工具是否为小汽车(X6) | 1=是,0=否 | ||
基础设施状况 | 家庭饮用水是否为自来水(X7) | 1=是,0=否 | |
家庭生活燃料是否为新型能源(X8) | 1=是,0=否 | ||
入户道路是否为水泥路(X9) | 1=是,0=否 | ||
特色资源禀赋 | 所在村组是否民俗文化资源富集(X10) | 1=是,0=否 | |
所在村组是否种养殖资源富集(X11) | 1=是,0=否 | ||
所在村组是否有能人(X12) | 1=有,0=没有 | ||
家庭收入来源 | 是否以农业为主(X13) | 1=是,0=否 | |
是否以养殖业为主(X14) | 1=是,0=否 | ||
是否以近域非农业为主(X15) | 1=是,0=否 | ||
是否以远域非农业为主(X16) | 1=是,0=否 |
表3
农户旅游角色选择意愿Logistic回归结果
参与角色 | 变量 | 回归系数 | 标准差 | 显著性 | Exp(B) |
---|---|---|---|---|---|
农家乐经营者 | X1 | 0.342*** | 0.114 | 0.003 | 1.408 |
X5 | 1.110** | 0.475 | 0.019 | 3.036 | |
X10 | 2.179*** | 0.554 | 0.000 | 8.835 | |
X12 | -2.558*** | 0.530 | 0.000 | 0.077 | |
截距项 | -0.969 | ||||
旅游被雇佣者 | X2 | 0.363* | 0.209 | 0.082 | 1.438 |
X3 | -0.268** | 0.136 | 0.049 | 0.765 | |
X11 | -2.567*** | 0.606 | 0.000 | 0.077 | |
X12 | 1.555*** | 0.494 | 0.002 | 4.737 | |
X15 | 0.990* | 0.594 | 0.095 | 2.692 | |
截距项 | 0.884 | ||||
其他配套产业生产者 | X2 | -0.486* | 0.306 | 0.062 | 0.526 |
X3 | 0.247** | 0.541 | 0.037 | 1.610 | |
X11 | 2.313*** | 0.792 | 0.000 | 6.278 | |
X13 | 1.341* | 0.695 | 0.072 | 4.153 | |
截距项 | -3.259 | ||||
景区投资者 | X3 | 1.762*** | 0.592 | 0.003 | 5.826 |
X9 | 2.646** | 1.162 | 0.023 | 4.103 | |
截距项 | -0.054 |
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