中国生态旅游 ›› 2023, Vol. 13 ›› Issue (1): 1-12.doi: 10.12342/zgstly.20220150
• • 下一篇
收稿日期:
2022-11-12
修回日期:
2023-02-01
出版日期:
2023-02-28
发布日期:
2023-03-09
通讯作者:
*高俊(1990-),男,博士,副教授,研究方向为边(跨)境旅游、海洋旅游。E-mail: gaoj63@mail.sysu.edu.cn作者简介:
徐明月(1996-),女,硕士研究生,研究方向为边(跨)境旅游。E-mail: 15650570748@163.com
基金资助:
Xu Mingyue1(), Gao Jun2,3,*(
), Wang Qi3, Liao Yue’e3
Received:
2022-11-12
Revised:
2023-02-01
Published:
2023-02-28
Online:
2023-03-09
摘要:
新冠肺炎疫情背景下,旅游地面临恢复旅游发展与疫情防控的双重压力。居民作为旅游地核心利益相关群体之一,其对旅游业的态度是影响旅游业恢复的重要因素。本研究以居民政府信任、新冠风险感知为前因变量,以旅游地社会责任为调节变量构建了疫情常态化背景下居民旅游支持度模型,并选取边境城市博乐市居民为调查对象,采用结构方程模型方法对本研究所构建的模型进行实证检验。研究发现:(1)居民政府信任对旅游支持度有直接正向作用,也能通过降低居民的风险感知间接正向影响居民旅游支持度;(2)旅游地社会责任对居民政府信任和风险感知之间的关系有显著正向调节作用,即居民旅游地社会责任感知会强化居民政府信任对风险感知的负向影响;(3)旅游地社会责任对居民政府信任和旅游支持度之间的关系调节作用不显著。研究表明,政府信任是疫情常态化背景下居民支持旅游发展的重要影响因素,而且旅游地社会责任会强化这一因素的重要性。
徐明月, 高俊, 王琦, 廖月娥. 政府信任、新冠风险感知与居民旅游支持度——以旅游地社会责任为调节变量[J]. 中国生态旅游, 2023, 13(1): 1-12.
Xu Mingyue, Gao Jun, Wang Qi, Liao Yue’e. The relationships among government trust, perception of COVID-19 risk and residents’ tourism support: Destination social responsibility as a moderator[J]. ECOTOURISM, 2023, 13(1): 1-12.
表1
样本人口的统计学特征
变量 | 变量 | 数量(个) | 百分比(%) | 变量 | 变量 | 数量(个) | 百分比(%) |
---|---|---|---|---|---|---|---|
性别 | 女性 | 167 | 56.80 | 居住时长 | <5年 | 22 | 7.48 |
男性 | 127 | 43.20 | 5~10年 | 31 | 10.54 | ||
年龄 | ≤20岁 | 1 | 0.34 | 11~20年 | 41 | 13.95 | |
21~30岁 | 64 | 21.77 | >20年 | 200 | 68.03 | ||
31~40岁 | 82 | 27.89 | 是否从事旅游职业 | 是 | 16 | 5.44 | |
41~50岁 | 104 | 35.37 | 否 | 278 | 94.56 | ||
51~60岁 | 43 | 14.63 | 是否有家人、亲戚、朋友从事旅游业 | 是 | 51 | 17.35 | |
>60岁 | 0 | 0.00 | 否 | 243 | 82.65 | ||
最高学历 | 初中及以下 | 49 | 16.67 | 月收入 | ≤3000元 | 55 | 18.71 |
高中 | 73 | 24.83 | 3001~5000元 | 135 | 45.92 | ||
专科 | 91 | 30.95 | 5001~7000元 | 53 | 18.03 | ||
本科 | 75 | 25.51 | 7001~9999元 | 30 | 10.20 | ||
硕士及以上 | 6 | 2.04 | ≥10 000元 | 21 | 7.14 |
表2
各变量测量题项信度与收敛效度检验
变量 | 测量题项 | 因子载荷 | 均值 | Cronbach’s α | CR | AVE |
---|---|---|---|---|---|---|
政府信任 | 我相信地方政府会有效应对新冠疫情 | 0.798 | 5.827 | 0.833 | 0.833 | 0.624 |
我相信地方政府有关旅游业的决策是可靠的 | 0.807 | 5.677 | ||||
我相信地方政府是公众健康与安全的有力保障 | 0.764 | 5.867 | ||||
目的地 社会责任 | 博乐旅游发展是环境友好的 | 0.750 | 5.629 | 0.858 | 0.859 | 0.552 |
博乐旅游发展提升了居民福祉 | 0.827 | 5.469 | ||||
博乐旅游发展的经济效益是不错的 | 0.699 | 5.252 | ||||
博乐旅游发展照顾了各利益相关方的需要 | 0.784 | 5.333 | ||||
博乐旅游发展遵循了社会伦理规范 | 0.640 | 5.432 | ||||
新冠风险 感知 | 外地游客的到来会增加我对新冠防疫的焦虑 | 0.577 | 3.415 | 0.849 | 0.849 | 0.590 |
外地游客的到来会增加我感染新冠的风险 | 0.721 | 3.486 | ||||
外地游客的到来会让我减少户外活动 | 0.870 | 2.867 | ||||
外地游客的到来会给我的户外活动带来不便 | 0.865 | 2.752 | ||||
居民旅游 支持 | 疫情防控常态化下,博乐旅游应该进一步发展 | 0.866 | 5.378 | 0.876 | 0.884 | 0.719 |
疫情防控常态化下,地方政府应该加大博乐旅游推广 | 0.892 | 5.391 | ||||
疫情防控常态化下,应该吸引更多外地游客来博乐 | 0.781 | 5.153 |
表6
调节效应检验结果
变量 | 因变量:居民旅游支持 | 因变量:新冠风险感知 | |||||
---|---|---|---|---|---|---|---|
β | t | p | β | t | p | ||
年龄段 | 0.021 | 0.318 | 0.751 | -0.003 | -0.031 | 0.975 | |
最高学历 | 0.080 | 1.264 | 0.207 | -0.150 | -1.878 | 0.061 | |
是否从事旅游相关职业 | 0.070 | 0.258 | 0.797 | -0.367 | -1.071 | 0.285 | |
月收入 | 0.180 | 3.128 | 0.002** | 0.002 | 0.021 | 0.983 | |
居住时长 | 0.008 | 0.125 | 0.901 | -0.118 | -1.412 | 0.159 | |
政府信任 | 0.347 | 4.365 | 0.000*** | -0.358 | -3.629 | 0.000*** | |
旅游地社会责任 | 0.145 | 2.298 | 0.022* | -0.029 | -0.367 | 0.714 | |
政府信任×旅游地社会责任 | -0.069 | -1.392 | 0.165 | -0.203 | -3.312 | 0.001** | |
R2 | 0.005 | 0.035 | |||||
F | 1.939 | 10.972 |
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