中国生态旅游 ›› 2023, Vol. 13 ›› Issue (1): 1-12.doi: 10.12342/zgstly.20220150

• •    下一篇

政府信任、新冠风险感知与居民旅游支持度——以旅游地社会责任为调节变量

徐明月1(), 高俊2,3,*(), 王琦3, 廖月娥3   

  1. 1.新疆大学商学院,乌鲁木齐 830091
    2.中山大学旅游学院,广州 510275
    3.新疆大学旅游学院,乌鲁木齐 830046
  • 收稿日期:2022-11-12 修回日期:2023-02-01 出版日期:2023-02-28 发布日期:2023-03-09
  • 通讯作者: *高俊(1990-),男,博士,副教授,研究方向为边(跨)境旅游、海洋旅游。E-mail: gaoj63@mail.sysu.edu.cn
  • 作者简介:徐明月(1996-),女,硕士研究生,研究方向为边(跨)境旅游。E-mail: 15650570748@163.com
  • 基金资助:
    国家自然科学基金青年基金项目(41901162)

The relationships among government trust, perception of COVID-19 risk and residents’ tourism support: Destination social responsibility as a moderator

Xu Mingyue1(), Gao Jun2,3,*(), Wang Qi3, Liao Yue’e3   

  1. 1. School of Business, Xinjiang University, Urumqi 830091, China
    2. School of Tourism Management, Sun Yat-sen University, Guangzhou 510275, China
    3. School of Tourism Management, Xinjiang University, Urumqi 830046, China
  • Received:2022-11-12 Revised:2023-02-01 Published:2023-02-28 Online:2023-03-09

摘要:

新冠肺炎疫情背景下,旅游地面临恢复旅游发展与疫情防控的双重压力。居民作为旅游地核心利益相关群体之一,其对旅游业的态度是影响旅游业恢复的重要因素。本研究以居民政府信任、新冠风险感知为前因变量,以旅游地社会责任为调节变量构建了疫情常态化背景下居民旅游支持度模型,并选取边境城市博乐市居民为调查对象,采用结构方程模型方法对本研究所构建的模型进行实证检验。研究发现:(1)居民政府信任对旅游支持度有直接正向作用,也能通过降低居民的风险感知间接正向影响居民旅游支持度;(2)旅游地社会责任对居民政府信任和风险感知之间的关系有显著正向调节作用,即居民旅游地社会责任感知会强化居民政府信任对风险感知的负向影响;(3)旅游地社会责任对居民政府信任和旅游支持度之间的关系调节作用不显著。研究表明,政府信任是疫情常态化背景下居民支持旅游发展的重要影响因素,而且旅游地社会责任会强化这一因素的重要性。

关键词: 风险感知, 政府信任, 旅游支持度, 社会责任, 旅游地居民, 边境旅游, 新冠肺炎疫情

Abstract:

In the context of COVID-19, tourist destinations are facing the dual pressure of restoring tourism development and epidemic prevention and control. Residents are one of the core stakeholder groups in tourist destinations, and their attitude towards tourism is an important factor affecting the recovery of tourism. In this paper, residents’ government trust and perception of COVID-19 risk were taken as antecedent variables, and the destination social responsibility was taken as moderating variable to construct a resident tourism support model under the background of normalizing the epidemic. Residents of Bole, a border city, were selected as survey objects, and structural equation was used to empirically test the model. It is found that: (1) Residents’ government trust has a direct positive effect on tourism support, and can also indirectly affect residents’ tourism support by reducing residents’ risk perception; (2) The destination social responsibility has a significant positive moderating effect on the residents’ relationship between government trust and risk perception, that is, the residents’ awareness of destination social responsibility strengthens the negative effect of residents’ government trust on risk perception; (3) The destination social responsibility has no significant moderating effect on the relationship between residents’ government trust and tourism support. The study suggests that government trust is an important factor influencing residents’ support for tourism development in China under the background of COVID-19 normalization, and the destination social responsibility will reinforce the importance of this factor.

Key words: risk perception, government trust, tourism support degree, social responsibility, residents of tourist destinations, border tourism, COVID-19 pandemic