旅游广告目标框架与信息内容对旅游者出游意向的交互影响
邓鹏飞, 郑鹏, 董引引
The interactive influence of goal framing and information content of tourism advertisement on tourists’ travel intention
Deng Pengfei, Zheng Peng, Dong Yinyin
中国生态旅游
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2024, (5): 1057
-1071
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DOI: 10.12342/zgstly.20240178
