EN中文
情理交融：短视频营销内容影响旅游者行为意愿的作用机制
阚如良, 张姿
Affective and cognitive integration: The impact mechanism of short video marketing content on tourists’ behavioral intentions
Kan Ruliang, Zhang Zi
中国生态旅游 . 2026, (2): 384 -396 .  DOI: 10.12342/zgstly.20250361