情感凝聚对旅游者环境负责任行为的影响研究——晋东南地区传统村落民宿情境下的实证检验

doi:10.12342/zgstly.20210017

中国生态旅游 ›› 2021, Vol. 11 ›› Issue (2): 242-255.doi: 10.12342/zgstly.20210017

情感凝聚对旅游者环境负责任行为的影响研究——晋东南地区传统村落民宿情境下的实证检验

周晓丽¹(), 唐承财²^,³^,^*(), 张俊英⁴

1.长治学院历史文化与旅游管理系,长治 046000
2.北京第二外国语学院旅游科学学院,北京 100024
3.北京旅游发展研究基地,北京 100024
4.青海民族大学旅游学院,西宁 810007

收稿日期:2021-01-27 修回日期:2021-03-08 出版日期:2021-04-28 发布日期:2021-04-28
通讯作者: * 唐承财（1982-）,男,博士（后）,教授,硕士生导师,青海省“高端创新人才千人计划”拔尖人才,主要从事生态旅游、低碳旅游、乡村旅游等相关研究。E-mail: tcc5808@163.com
作者简介:周晓丽（1983-）,女,硕士,副教授,主要从事可持续旅游、旅游消费者行为研究。E-mail: 15234563932@163.com
基金资助:
教育部人文社会科学研究规划基金项目(18YJA630102);山西省社会科学院2020年度青年课题(YWQN202026);长治学院太行山生态与旅游研究基地课题(XJ2020001001);长治学院太行山生态与旅游研究基地课题(XJ2020001401)

Tourists' responsible behaviors through emotional solidarity with residents: A case study in the context of homestay inn in traditional villages in Shanxi's southeast region

ZHOU Xiaoli¹(), TANG Chengcai²^,³^,^*(), ZHANG Junying⁴

1. Department of History-Culture & Tourism Management, Changzhi University, Changzhi 046000, China
2. School of Tourism Sciences, Beijing International Studies University, Beijing 100024, China
3. Research center of Beijing Tourism Development, Beijing 100024, China
4. School of Tourism, Qinghai Nationalities University, Xi'ning 810007, China

Received:2021-01-27 Revised:2021-03-08 Published:2021-04-28 Online:2021-04-28

摘要/Abstract

摘要：

旅游者环境负责任行为对乡村旅游的高质量发展意义重大。本文基于情感凝聚理论,探讨旅游者与民宿主之间的情感凝聚对其环境负责任行为的预测效果。以晋东南地区传统村落为案例地收集数据,采用定性和定量相结合的研究方法,对乡村民宿情境下,旅游者环境负责任行为的维度及“情感凝聚—环境负责任行为”影响路径的存在与否,进行实证检验。结果显示：（1）乡村民宿情境下,旅游者环境负责任行为既包括生态环境负责任行为,亦包括社会环境负责任行为和经济环境负责任行为;（2）旅游者与民宿主之间的情感凝聚能够显著促进其环境负责任行为,影响程度从高到低依次是生态环境负责任行为、社会环境负责任行为和经济环境负责任行为;（3）情感凝聚的3个二阶构念对旅游者环境负责任行为的影响程度从高到低依次是同情理解、情感亲密度和受欢迎程度。本文拓展了情感凝聚理论的应用范畴,为旅游者环境负责任行为相关研究提供了新的视角,亦为乡村旅游目的地政府和企业激发旅游者环境负责任行为提供了实践启示。

关键词: 乡村旅游, 乡村民宿, 情感凝聚, 环境负责任行为, 传统村落, 晋东南地区

Abstract:

Tourist environmentally responsible behavior is of great significance for the sustainable development of rural tourism and the sustainable poverty alleviation of rural residents. Based on the theory of emotional solidarity, this study explores the predictive effect of tourists’ emotional solidarity on their environmentally responsible behavior. Taking the traditional villages in southeastern Shanxi Province as a case study, this paper uses qualitative and quantitative research methods to test the dimensions of tourists' environmentally responsible behavior and the existence of the influencing path of "emotional solidarity- environmentally responsible behavior". The results show that: (1) In the context of traditional villages' homestay inn, tourist environmentally responsible behavior includes not only ecological environmentally responsible behavior, but also social and economic environmentally responsible behavior. (2) The emotional solidarity between tourists and homestay inn owners can significantly affect tourist environmentally responsible behavior, and the ranking of influence significance is ecological, social, and economic environmentally responsible behavior. (3) The influencing significance ranking of the three second-order constructs of emotional solidarity on tourist environmentally responsible behavior is sympathetic understanding, emotional closeness, and felling welcomed. The research expands the application scope of the theory of emotional solidarity, provides a new perspective for the research of tourists' environmentally responsible behavior, and also provides practical enlightenment for rural tourism destinations to stimulate tourist environmentally responsible behavior.

Key words: rural tourism, rural homestay inn, emotional solidarity, environmentally responsible behaviors, traditional villages, Shanxi's southeast region

周晓丽, 唐承财, 张俊英. 情感凝聚对旅游者环境负责任行为的影响研究——晋东南地区传统村落民宿情境下的实证检验[J]. 中国生态旅游, 2021, 11(2): 242-255.

ZHOU Xiaoli, TANG Chengcai, ZHANG Junying. Tourists' responsible behaviors through emotional solidarity with residents: A case study in the context of homestay inn in traditional villages in Shanxi's southeast region[J]. ECOTOURISM, 2021, 11(2): 242-255.

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选择性编码	主轴编码	开放式编码
旅游者环境负责任行为	生态环境负责任行为	爱护民宿及周边卫生环境
		节约用水、用电
		减少食物浪费
	社会环境负责任行为	尊重民宿主语言、生活方式
		自助行为和助他行为
		尊重民宿中的其他旅游者
		遵守民宿安全文明公约尊重当地生活习惯,入乡随俗
	牺牲舒适度行为	不挑剔,接受民宿既有设施享受民宿主即有食物
		爱护民宿既有设施设备
		遵守民宿主的用餐和作息时间
		自备水杯、拖鞋、洗漱用品等

项目		频次	频率（%）	项目		频次	频率（%）
性别	男	66	32.0	家庭年总收入	3万元以下	44	21.4
性别	女	140	68.0		3~6万元	54	26.2
年龄	18~25周岁	127	61.7		6~10万元	38	18.4
	26~35周岁	32	15.5		10~20万元		51	24.8
	36~45周岁	33	16.0	20~30万元		8	3.9
	46~55周岁	11	5.3	30~50万元		5	2.4
	56周岁及以上	3	1.5	50~100万元		2	1.0
最高学历	初中及以下	1	0.5	100万元以上	4	1.9
	高中、中专、技校	5	2.4	乡村民宿住宿次数	第1次	116	56.3
	大学专科	12	5.8		2~3次	68	33.0
	大学本科	134	65.0		4~6次	14	6.8
	硕士研究生及以上	54	26.2		7次及以上	8	3.9

潜变量与观测变量	因子载荷	Cronbach's α	组合信度	AVE值
1. 受欢迎程度		0.864	0.917	0.785
民宿主人非常欣赏我给他们带来的经济贡献	0.888
我因受到民宿主人的欢迎而感到自豪	0.881
我觉得民宿主人非常感激我们的到来	0.889
2. 情感亲密度		0.924	0.951	0.867
我和民宿主人成为了朋友	0.904
我非常热爱乡村的民宿主人	0.926
我感觉和民宿主人的关系非常亲密	0.941
3. 同情理解		0.898	0.928	0.765
我非常理解乡村的民宿主人	0.848
我愿意平等对待乡村的民宿主人	0.883
我认同乡村的民宿主人	0.926
我和乡村的民宿主人有共同之处	0.838
4. 生态负责任行为		0.916	0.946	0.856
爱护民宿及周边卫生环境	0.939
节约用水用电	0.928
减少食物浪费	0.764
5. 社会负责任行为		0.973	0.982	0.949
尊重民宿主语言和生活方式	0.901
尊重民宿中其他旅游者	0.892
遵守民宿安全文明公约	0.893
6. 牺牲舒适度行为		0.911	0.937	0.792
接受民宿既有设施	0.784
享受民宿既有食物	0.814
爱护民宿设施设备,不破坏	0.902
遵守民宿主人用餐及作息时间	0.827

理论构念	1	2	3	4	5	6
1. 受欢迎程度	[0.886]^*
2. 情感亲密度	0.713	[0.931]
3. 同情理解	0.733	0.714	[0.874]
4. 生态负责任行为	0.495	0.359	0.641	[0.925]
5. 社会负责任行为	0.498	0.344	0.629	0.781	[0.974]
6. 牺牲舒适度行为	0.461	0.393	0.595	0.752	0.783	[0.890]

情感凝聚对旅游者环境负责任行为的影响研究——晋东南地区传统村落民宿情境下的实证检验

Tourists' responsible behaviors through emotional solidarity with residents: A case study in the context of homestay inn in traditional villages in Shanxi's southeast region

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被访谈对象	性别	年龄（周岁）	受教育程度	民宿停留时间（晚）	民宿地
1	女	24	本科	5	重庆
2	男	64	高中	21	云南普洱
3	女	27	专科	5	山西长治
4	男	41	博士	3	山西晋城
5	男	22	本科	10	山西晋城
6	女	23	本科	10	山西晋城
7	男	34	硕士	3	山西晋城
8	女	37	硕士	3	山西晋城

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