中国生态旅游 ›› 2021, Vol. 11 ›› Issue (2): 242-255.doi: 10.12342/zgstly.20210017
收稿日期:
2021-01-27
修回日期:
2021-03-08
出版日期:
2021-04-28
发布日期:
2021-04-28
通讯作者:
* 唐承财(1982-),男,博士(后),教授,硕士生导师,青海省“高端创新人才千人计划”拔尖人才,主要从事生态旅游、低碳旅游、乡村旅游等相关研究。E-mail: tcc5808@163.com作者简介:
周晓丽(1983-),女,硕士,副教授,主要从事可持续旅游、旅游消费者行为研究。E-mail: 15234563932@163.com
基金资助:
ZHOU Xiaoli1(), TANG Chengcai2,3,*(
), ZHANG Junying4
Received:
2021-01-27
Revised:
2021-03-08
Published:
2021-04-28
Online:
2021-04-28
摘要:
旅游者环境负责任行为对乡村旅游的高质量发展意义重大。本文基于情感凝聚理论,探讨旅游者与民宿主之间的情感凝聚对其环境负责任行为的预测效果。以晋东南地区传统村落为案例地收集数据,采用定性和定量相结合的研究方法,对乡村民宿情境下,旅游者环境负责任行为的维度及“情感凝聚—环境负责任行为”影响路径的存在与否,进行实证检验。结果显示:(1)乡村民宿情境下,旅游者环境负责任行为既包括生态环境负责任行为,亦包括社会环境负责任行为和经济环境负责任行为;(2)旅游者与民宿主之间的情感凝聚能够显著促进其环境负责任行为,影响程度从高到低依次是生态环境负责任行为、社会环境负责任行为和经济环境负责任行为;(3)情感凝聚的3个二阶构念对旅游者环境负责任行为的影响程度从高到低依次是同情理解、情感亲密度和受欢迎程度。本文拓展了情感凝聚理论的应用范畴,为旅游者环境负责任行为相关研究提供了新的视角,亦为乡村旅游目的地政府和企业激发旅游者环境负责任行为提供了实践启示。
周晓丽, 唐承财, 张俊英. 情感凝聚对旅游者环境负责任行为的影响研究——晋东南地区传统村落民宿情境下的实证检验[J]. 中国生态旅游, 2021, 11(2): 242-255.
ZHOU Xiaoli, TANG Chengcai, ZHANG Junying. Tourists' responsible behaviors through emotional solidarity with residents: A case study in the context of homestay inn in traditional villages in Shanxi's southeast region[J]. ECOTOURISM, 2021, 11(2): 242-255.
表3
样本基本信息统计
项目 | 频次 | 频率(%) | 项目 | 频次 | 频率(%) | ||
---|---|---|---|---|---|---|---|
性别 | 男 | 66 | 32.0 | 家庭年总收入 | 3万元以下 | 44 | 21.4 |
女 | 140 | 68.0 | 3~6万元 | 54 | 26.2 | ||
年龄 | 18~25周岁 | 127 | 61.7 | 6~10万元 | 38 | 18.4 | |
26~35周岁 | 32 | 15.5 | 10~20万元 | 51 | 24.8 | ||
36~45周岁 | 33 | 16.0 | 20~30万元 | 8 | 3.9 | ||
46~55周岁 | 11 | 5.3 | 30~50万元 | 5 | 2.4 | ||
56周岁及以上 | 3 | 1.5 | 50~100万元 | 2 | 1.0 | ||
最高学历 | 初中及以下 | 1 | 0.5 | 100万元以上 | 4 | 1.9 | |
高中、中专、技校 | 5 | 2.4 | 乡村民宿住宿次数 | 第1次 | 116 | 56.3 | |
大学专科 | 12 | 5.8 | 2~3次 | 68 | 33.0 | ||
大学本科 | 134 | 65.0 | 4~6次 | 14 | 6.8 | ||
硕士研究生及以上 | 54 | 26.2 | 7次及以上 | 8 | 3.9 |
表4
问卷的信效度分析
潜变量与观测变量 | 因子载荷 | Cronbach's α | 组合信度 | AVE值 |
---|---|---|---|---|
1. 受欢迎程度 | 0.864 | 0.917 | 0.785 | |
民宿主人非常欣赏我给他们带来的经济贡献 | 0.888 | |||
我因受到民宿主人的欢迎而感到自豪 | 0.881 | |||
我觉得民宿主人非常感激我们的到来 | 0.889 | |||
2. 情感亲密度 | 0.924 | 0.951 | 0.867 | |
我和民宿主人成为了朋友 | 0.904 | |||
我非常热爱乡村的民宿主人 | 0.926 | |||
我感觉和民宿主人的关系非常亲密 | 0.941 | |||
3. 同情理解 | 0.898 | 0.928 | 0.765 | |
我非常理解乡村的民宿主人 | 0.848 | |||
我愿意平等对待乡村的民宿主人 | 0.883 | |||
我认同乡村的民宿主人 | 0.926 | |||
我和乡村的民宿主人有共同之处 | 0.838 | |||
4. 生态负责任行为 | 0.916 | 0.946 | 0.856 | |
爱护民宿及周边卫生环境 | 0.939 | |||
节约用水用电 | 0.928 | |||
减少食物浪费 | 0.764 | |||
5. 社会负责任行为 | 0.973 | 0.982 | 0.949 | |
尊重民宿主语言和生活方式 | 0.901 | |||
尊重民宿中其他旅游者 | 0.892 | |||
遵守民宿安全文明公约 | 0.893 | |||
6. 牺牲舒适度行为 | 0.911 | 0.937 | 0.792 | |
接受民宿既有设施 | 0.784 | |||
享受民宿既有食物 | 0.814 | |||
爱护民宿设施设备,不破坏 | 0.902 | |||
遵守民宿主人用餐及作息时间 | 0.827 |
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