中国生态旅游 ›› 2022, Vol. 12 ›› Issue (1): 100-113.doi: 10.12342/zgstly.20210085
收稿日期:
2021-09-08
修回日期:
2021-11-19
出版日期:
2022-01-28
发布日期:
2022-04-12
通讯作者:
*孙瑞红(1980-),女,副教授,研究方向为邮轮旅游。E-mail: ruihongsun@126.com作者简介:
周淑怡(1998-),女,硕士研究生,研究方向为邮轮旅游。E-mail: 1215031208@qq.com
基金资助:
ZHOU Shuyi(), YE Xinliang, SUN Ruihong*(
)
Received:
2021-09-08
Revised:
2021-11-19
Published:
2022-01-28
Online:
2022-04-12
摘要:
邮轮旅游因其内在脆弱属性,一直受到各类负面事件的影响。2020年初“钻石公主号”邮轮的新冠疫情跨境蔓延引起全球网络关注,极大地影响了公众对邮轮旅游的风险感知及消费决策。本文以知乎网站评论为数据来源,将疫情发生和全球邮轮停运为时间节点,把邮轮负面事件划分为3个阶段,运用词频分析、语义网络分析、情感分析结合空间分析等方法,探究中国网民的风险感知变化。研究发现: “灰犀牛阶段”,邮轮正常运营,网民风险感知聚焦于自然灾害和救援开展;新冠疫情初发时的“灰犀牛遇到黑天鹅阶段”,邮轮逐渐停航,网民风险感知聚焦于邮轮公共卫生安全;疫情全面爆发后的“黑天鹅阶段”,邮轮全面停航,网民风险感知包括自然灾害、火灾、疫情等多个方面,感知内容趋向分散。同时,网民的风险感知空间分布存在差异,沿海地区网民对邮轮负面事件多以正面和微弱负面情绪为主;但内陆地区网民因对邮轮旅游了解程度相对较低,其感知负面居多。当前,新冠疫情仍在全球蔓延,研究内容可为邮轮旅游的疫后市场恢复和可持续发展提供参考。
周淑怡, 叶欣梁, 孙瑞红. 当“灰犀牛”遇到“黑天鹅”——网民对邮轮旅游负面事件的风险感知变化[J]. 中国生态旅游, 2022, 12(1): 100-113.
ZHOU Shuyi, YE Xinliang, SUN Ruihong. When the "gray rhino" meets the "black swan":Risk perception and emotional changes of netizens on negative events in cruise tourism[J]. ECOTOURISM, 2022, 12(1): 100-113.
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