中国生态旅游 ›› 2022, Vol. 12 ›› Issue (1): 140-156.doi: 10.12342/zgstly.20210109

• 新冠疫情下的旅游 • 上一篇    下一篇

中国滑雪旅游网络关注度评估及后疫情时期复苏对策——以四大滑雪区域为例

张梦菡1,2(), 董锁成1,2, 李富佳1,2, 程昊1,*(), 李宇1,2, Ayana Yangutova1,2, 郭珂歆1,2   

  1. 1.中国科学院地理科学与资源研究所,北京 100101
    2.中国科学院大学资源与环境学院,北京 100049
  • 收稿日期:2021-10-22 修回日期:2021-12-21 出版日期:2022-01-28 发布日期:2022-04-12
  • 通讯作者: *程昊(1985-),女,副研究员,硕士生导师,研究方向为资源循环利用与区域生态经济。E-mail: chenghao@igsnrr.ac.cn
  • 作者简介:张梦菡(1999-),女,硕士研究生,研究方向为资源经济。E-mail: zhangmenghan2440@igsnrr.ac.cn
  • 基金资助:
    国家自然科学基金项目(42071282);“一带一路”国际科学组织联盟资助项目(ANSO-CR-KP-2020-02);国家社会科学基金项目“一带一路”战略研究专项(17VDL016)

Evaluation of web visibility on ski tourism and recovery countermeasures for the post-COVID-19 period:A case study of four major ski regions in China

ZHANG Menghan1,2(), DONG Suocheng1,2, LI Fujia1,2, CHENG Hao1,*(), LI Yu1,2, Ayana Yangutova1,2, GUO Kexin1,2   

  1. 1. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China
    2. College of Resources and Environment, University of Chinese Academy of Sciences, Beijing 100049, China
  • Received:2021-10-22 Revised:2021-12-21 Published:2022-01-28 Online:2022-04-12

摘要:

2022年冬奥会的成功申办,以及推进三亿人参与冰雪运动系列政策的相继出台,中国冰雪旅游迎来快速发展的时代契机,冰雪运动在全国广泛普及,冰雪旅游大众关注度迅速提升。本文以中国四大滑雪场集聚区为研究对象,基于新浪微博2015—2021年滑雪旅游网络数据,构建滑雪旅游网络关注度评估系统,定量评估疫情前后中国滑雪旅游网络关注度的时空演变特征。研究发现:(1)全国滑雪旅游网络关注度自2017年迅速提升、季节性特征明显、崇礼-北京领先全国,关注度空间结构由“局部多中心”转变为“组团式”集群化发展,高关注度滑雪场在崇礼-北京与吉林聚集;(2)疫情前后中国滑雪旅游网络关注度表现出滑雪旺季时长缩短、关注度迅速下降、新疆和吉林复苏显著、滑雪大区率先关注等特点;(3)后疫情时期叠加冬奥效应将成为影响滑雪旅游关注度复苏的热点事件,崇礼-北京、东北、西北将成为滑雪旅游率先复苏的热点区域,短期接待服务将成为助力产业复苏的投资热点,提供针对性的配套服务将成为滑雪场服务水平优化提升的热点方向;(4)提出开创全国冰雪旅游大发展新局面,构建以崇礼-北京为中心、以东北和西北为两翼的中国滑雪旅游“雁阵”发展格局,优先推出新疆、河北、黑龙江的定向政策,增强滑雪旅游短期接待能力,提供针对性配套服务等复苏对策。研究结论将为后疫情时期,促进滑雪旅游快速复苏提供科技支撑及决策依据,并为中国冰雪产业的绿色可持续发展,提供借鉴参考。

关键词: 滑雪旅游, 网络关注度, 新冠疫情, 复苏对策, 中国

Abstract:

With the successful bid for the 2022 Winter Olympic Games and many policies to promote the participation of 300 million people in ice and snow sports, China's ice and snow tourism has ushered in an era of rapid development. The construction boom of skating and skiing venues has been set off nationwide, ice and snow sports have become widely popular across the country, and the public attention to ice and snow tourism has increased rapidly. Based on the network data of SINA microblog about ski tourism from 2015 to 2021, this paper took four major ski regions in China as the research subject, constructed a web visibility evaluation system for ski tourism, and described the variation trend and spatio-temporal evolution characteristics of web visibility on China's ski tourism since the successful bid for the Winter Olympic Games, as well as quantitative assessed the changes in the web visibility on China's ski tourism before and after the epidemic, revealed the hot spots of the recovery of snow and ice tourism, and put forward countermeasures for the recovery and development of ski tourism in the post-epidemic period.
The results showed that the web visibility of China's ski tourism has increased rapidly since 2017, and the seasonal characteristics were obvious. Chongli-Beijing region has been leading the way in the web visibility of China's ski tourism. The spatial structure has changed from "local multi-center" to "group type" clustering development. Before and after the epidemic, the web visibility of China's ski tourism showed the characteristics of the shortening of the ski peak season, the rapid decline of web visibility, Xinjiang's and Jilin's remarkable recovery, and four major ski regions' priority attention. The effect of post-COVID-19 period superimposed Beijing Winter Olympics will be a hot event affecting the revival of ski tourism, Chongli-Beijing, northeast and northwest China will be recovered hotspots, short-term hospitality services will become hotspots of investment to help industrial recovery, the corresponding supporting services will become a hot direction in the ski resort service level optimization. Additionally, this paper proposed several recovery countermeasures, such as constructing the "Flying geese" development pattern of ski tourism in China with Chongli-Beijing as the center and northeast and northwest China as the two wings, giving priority to targeted policies in Xinjiang, Hebei and Heilongjiang, improving short-term reception capacity and providing targeted supporting services. The research conclusion will provide scientific support and decision-making basis for promoting the rapid recovery of ski tourism in the post-COVID-19 period, and provide reference for the green sustainable development of ice and snow industry in China.

Key words: web visibility, post-COVID-19 period, recovery countermeasures, ski tourism, China