中国生态旅游 ›› 2022, Vol. 12 ›› Issue (6): 1038-1052.doi: 10.12342/zgstly.20220138
收稿日期:
2022-10-02
修回日期:
2022-12-05
出版日期:
2022-12-28
发布日期:
2023-01-16
通讯作者:
*蒋依依(1978-),女,博士,教授,研究方向为旅游管理。E-mail: yiyijiang@bsu.edu.cn作者简介:
谢婷(1979-),女,博士,副教授,研究方向为旅游管理。E-mail: xtqq@bsu.edu.cn
基金资助:
Xie Ting(), Wan Xiaomeng, Jiang Yiyi*(
)
Received:
2022-10-02
Revised:
2022-12-05
Published:
2022-12-28
Online:
2023-01-16
摘要:
各自为政的“属地管理”模式难以满足跨行政区旅游目的地的发展诉求和游客消费需求。本研究以“案例选取-模式总结-发展建议”为研究主线,从合作成熟度角度,选取3个处于不同合作阶段的跨行政区的景区级旅游目的地进行分析,分别是处于成熟合作阶段的黄河壶口瀑布旅游区,开发模式为政府主导下的跨区域多元合作;处于破局起步阶段的武功山景区,开发模式为人大立法保障下的企业统一运作;处于尚待突破阶段的天堂寨景区,开发模式为浅层合作下的相互独立运营。研究还发现,成熟的跨行政区旅游目的地开发需要更高行政级别政府的顶层设计;大型战略项目驱动会显著增强区域间的合作意愿;区域协同立法是跨行政区旅游目的地协同发展的创新手段;统一的品牌宣传和现代化的管理方式则有助于旅游目的地的成熟化发展。
谢婷, 万晓萌, 蒋依依. 跨行政区旅游目的地的典型开发模式与协同发展经验——基于合作成熟度视角[J]. 中国生态旅游, 2022, 12(6): 1038-1052.
Xie Ting, Wan Xiaomeng, Jiang Yiyi. Typical development mode and collaborative development experience of cross-regional tourist destinations: A collaboration maturity perspective[J]. ECOTOURISM, 2022, 12(6): 1038-1052.
表1
典型案例开发模式
典型景区 | 黄河壶口瀑布旅游区 | 武功山景区 | 天堂寨景区 |
---|---|---|---|
模式划分 | 政府主导下的跨区域多元合作 | 人大立法保障下的企业统一运作 | 浅层合作下的相互独立运营 |
涉及行政区 | 山西省临汾市吉县、 陕西省延安市宜川县 | 江西省宜春市、萍乡市、吉安市 | 安徽省金寨县、 湖北省罗田县 |
合作阶段 | 成熟合作阶段 | 破局起步阶段 | 尚待突破阶段 |
协同管理 形式 | 黄河壶口瀑布景区高质量发展 委员会 | 江西武功山旅游集团有限公司 | 安徽天堂寨旅游发展有限公司/罗田县旅游投资开发有限公司 |
合作经验 | 全国首个跨省联创5A级景区:顶层设计推进合作;多层面统一发展;软硬件提档升级;生态保护和文化传承并重 | 全国首例协同立法解决“一山三治”问题:法治方式推进“大武功山”管理体制改革;组建集团有限公司统一管理景区;统一品牌下的差异化发展路线 | 实质性的协同发展有待推进:深层合作较少 |
协同发展 目标 | 具有国际影响力的黄河文化旅游目的地 | 一个旅游品牌、3个国家5A级旅游景区 | - |
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