中国生态旅游 ›› 2023, Vol. 13 ›› Issue (4): 541-554.doi: 10.12342/zgstly.20230094

• •    下一篇

你真的不满意拥挤的目的地吗?——基于39项研究的元分析

胡志聪1,2,3(), 邹小丹4,3, (), 蔡晓梅1,2,3   

  1. 1.华南师范大学旅游管理学院,广州 510631
    2.华南师范大学文化地理与文化产业研究中心,广州 510631
    3.华南师范大学文化空间与社会行为广东省重点实验室,广州 510631
    4.中山大学旅游学院,广州 510275
  • 收稿日期:2023-07-03 修回日期:2023-08-15 出版日期:2023-08-28 发布日期:2023-11-15
  • 通讯作者: *邹小丹(1999-),女,博士研究生,研究方向为文化地理与旅游发展。E-mail: zouxiaodan1307@126.com
  • 作者简介:胡志聪(2001-),男,硕士研究生,研究方向为文化地理和旅游管理。E-mail: willoughbyhu@126.com
  • 基金资助:
    国家自然科学基金项目(42071189);广东省普通高校哲学社会科学重点实验室项目(2022WSYS004)

Are you dissatisfied with the crowded destination: A meta-analysis based on 39 studies

Hu Zhicong1,2,3(), Zou Xiaodan4,3, (), Cai Xiaomei1,2,3   

  1. 1. School of Tourism Management, South China Normal University, Guangzhou 510631, China
    2. Research Center for Cultural Industry and Cultural Geography, South China Normal University, Guangzhou 510631, China
    3. Provincial Key Laboratory of Cultural Space and Social Behavior, South China Normal University, Guangzhou 510631, China
    4. School of Tourism Management, Sun Yat-sen University, Guangzhou 510275, China
  • Received:2023-07-03 Revised:2023-08-15 Published:2023-08-28 Online:2023-11-15
  • Contact: *Zou Xiaodan. E-mail: zouxiaodan1307@126.com

摘要:

目的地拥挤的现实问题由来已久,学界长期关注游客拥挤感知的理论和实证研究。然而,关于游客拥挤感知对游客满意度的影响作用尚未形成统一的认识,甚至出现相反的观点。因此,本研究对39项独立研究样本进行元分析,探讨游客拥挤感知及其维度与游客满意度之间的关系,并关注影响二者关系的潜在因素。结果表明:(1)游客拥挤感知对游客满意度存在显著负向作用,空间拥挤感知对游客满意度存在显著负向作用,人潮拥挤感知对游客满意度存在显著正向作用。但游客拥挤感知、空间拥挤感知、人潮拥挤感知与游客满意度关系的相关性不强;(2)游客年龄和测量工具对游客拥挤感知与游客满意度的关系存在调节作用;(3)游客性别与样本数量不能显著影响游客拥挤感知与满意度的关系。研究采用元分析验证了游客拥挤感知及其维度与游客满意度的关系,并揭示了影响游客拥挤感知向游客满意度转化的因素,为目的地制定拥挤管理政策提供参考借鉴。

关键词: 游客, 拥挤感知, 满意度, 拥挤管理, 旅游目的地

Abstract:

The reality of destination crowding has a long history, and the academic community has long been concerned with theoretical and empirical research on tourist crowding perceptions. However, there has not yet reached consensus on understanding of the role of tourist crowding perceptions in influencing tourist satisfaction, and even contradictory views have emerged. Therefore, the study conducts a meta-analysis of a sample of 39 independent studies to explore the relationship between tourists’ perception of crowding and its dimensions and tourist satisfaction, and focuses on the potential factors affecting the relationship between the two. The results show that (1) both tourist crowding perception and spatial crowding perception have a significant negative effect on tourist satisfaction, but visitor-flow crowding perception has a significant positive effect on tourist satisfaction. However, the correlation between tourist crowding perception/spatial crowding perception/crowd crowding perception and tourist satisfaction is not strong; (2) there is a moderating effect of tourist age and measurement tools in the relationship between tourist crowding perception and tourist satisfaction; (3) tourist gender and sample size cannot significantly affect the relationship between tourist crowding perception and satisfaction. The study used meta-analysis to validate the relationship between tourist crowding perception and its dimensions and tourist satisfaction, and revealed the factors affecting the transformation of tourist crowding perception to tourist satisfaction, which can provide a reference for destinations to formulate crowding management policies.

Key words: tourist, perceived crowding, satisfaction, crowding management, destination