How does host-guest interaction shape brand trust in tourism homestay brands: The mediating role of tourism experience quality

Gao Jie, Wei Rongjie

ECOTOURISM ›› 2026, Vol. 16 ›› Issue (2) : 397-408.

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ECOTOURISM ›› 2026, Vol. 16 ›› Issue (2) : 397-408. DOI: 10.12342/zgstly.20250085
Tourist Behavior

How does host-guest interaction shape brand trust in tourism homestay brands: The mediating role of tourism experience quality

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 16(2): 397-408 https://doi.org/10.12342/zgstly.20250085

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