Ecotourism
Zhou Leying, Zhang Jinhe, Xu Dong, Zou Chenxi, Ma Tianchi, Sun Yi
Awe is a psychological emotion experienced by individuals when confronting vast and sacred objects, while tourism awe refers to the special awe experience in tourism environment. Compared with daily environment, there exist more awe elicitors in tourism environment, which not only makes a difference to tourists’ physical experiences, but serves as a bridge between tourists and destinations to promote ecological civilization awareness and cultural confidence, and consequently helps to implement the practical education value of tourism. By analyzing the relevant literature, we propose the concept and research framework of tourism awe, analyze its nature and dimensions, and construct a general framework for the study, aiming to call attention to tourism awe. The main conclusions are as follows: (1) Tourism awe is an immersive experience with multiple elements including perceived vastness and need for accommodation, which is triggered by tourism resources and its related imageries in real tourism environment, and interactive generation, physical and mental presence, dynamic diversity are the main characteristics of tourism awe; (2) Aesthetics, rationality, and faith are the three dimensions of tourism awe; (3) Cohesion of common values, cultivation of cultural self-confidence, and practice of ecological civilization are the three major functions of tourism awe; (4) Generation, assessment, effect, and mechanism of tourism awe is the main direction of future research, while identification of the induced sources, dimensions, results, and influencing factors of tourism awe is one of the key issues, and the logical relationship among the four constitutes the research framework of tourism awe. However, the participation of tourism studies in awe research is still insufficient, thus in the demand for further activation of tourism education function through tourism awe in practice cannot be effectively released. In the future, tourism awe should be further investigated in order to better understand and apply the realization path of tourism education function to promote the high-quality development of tourism industry.