Family tourism can enhance individual well-being and family cohesion; however, the mechanisms by which intergenerational family interactions contribute to the subjective well-being of participants during travel have not been extensively explored. Drawing on family systems theory, conservation of resources theory, and cultural adaptation theory, this paper introduces family functioning as a mediating variable and cultural intelligence as a moderating variable. It constructs a correlational test model to examine the formation of subjective well-being through intergenerational interactions during family tourism. The results show that: (1) intergenerational interactions are closely linked to the subjective well-being of tourists and positively promote the subjective well-being of tourists. (2) Communication and interaction among family members is a key factor in the health of family functioning, and family functioning plays a key mediating role in intergenerational interaction and tourists' subjective well-being. (3) The cultural intelligence level of travelers can effectively enhance the positive associations of intergenerational interactions on subjective well-being. These findings provide new perspectives on the willingness and motivation of Chinese-style families to travel, expand the application of cultural intelligence in the field of tourism from the level of cultural adaptation, and provide new ideas for the high-quality development of the intergenerational tourism market.

Wellness tourism has an important value in serving national strategy, industrial practice and individual health. This paper discusses issues related to the theory, industrial practice and health effects of wellness tourism. The study concludes that: (1) wellness tourism is a multi-industry and multi-dimensional industrial model centered on the health industry, including health, tourism, senior-care, wellness, physical examination, prevention and treatment and it has a unique value in the personal, economic, social and ecological aspects. (2) Wellness tourism consumer group can cover the whole life cycle of the population, and the consumption motives are diversified, yet the mismatch between supply and demand is problematic. (3) Wellness tourism is highly dependent on high-quality ecological resources, thus the transformation of destination image from visual landscape to in-depth experience is the precursor of the transformation of traditional sightseeing to recreation and health resort tourism, and its evaluation and brand construction should concentrate on the tourists. (4) The development of wellness tourism is faced with the concept of inconsistency, homogeneity of products, the lack of quality standards, the shortage of specialized talents and the health effect that cannot be scientifically measured, and other specific problems; meanwhile, it should respond to the social concerns regarding the migration of senior population. (5) Wellness tourism as a linking element for mental health, can enhance the well-being of the individual's life, and realize physiological health effects through the support of environmental perception, physical participation and social interaction, and it is also a preventive tool for mental illnesses. Informed by the national strategy of Healthy China and the development trend of wellness tourism in the new era, academics should strengthen the theoretical and methodological research under the cross-disciplinary perspective, so as to provide scientific support for the practice of wellness tourism and its health effects.

In recent years, with the help of short video platforms and social media, internet celebrity places have become a media landscape and triggered popularity, and how to promote the sustainable development of those places has become a hot topic of concern. Based on the theory of tourism motivation, this paper constructs a moderated dual-mediation model to explore the intrinsic mechanism and boundary conditions of the influence of the type of internet celebrity places on consumers’ willingness to continue checking in by conducting a moderated two-media model, and empirical tests through a second-hand data experiment and two behavioral experiments using college students. The results show that: (1) from the perspective of meaning analysis, the internet celebrity places can be divided into practical internet celebrity places and hedonic internet celebrity places, both of which will have an impact on consumers’ willingness to continue checking in, and the continuous check-in willingness brought by practical internet celebrity places is higher than that of hedonic internet celebrity places. (2) The internet celebrity places will affect the perceived authenticity and self-promotion of consumers, and the practical internet celebrity places is more likely to cause consumers’ perceived authenticity, and the hedonic internet celebrity places is more likely to cause consumers’ self-promotion, so as to construct a dual mediating influence path of perceived authenticity and self-promotion. (3) Promotional regulatory plays a moderating role in this influence pathway. Through the research of this paper, the research on destination tourism and internet celebrity economy is further enriched, and it also has a reference for the development decisions of internet celebrity places.

Historical districts are important spaces for urban memory, culture, and consumption. Enhancing tourists’scene perception is a crucial issue for the deep integration of cultural and tourism development in historical districts. This study is based on the scene theory and uses three historical districts in Macau, China, as examples. We utilize online review text data and Points of Interest (POI) data from Baidu Maps. Through word frequency analysis, semantic network analysis, axial coding, kernel density estimation, amenity scoring, and scene measurement calculations, we explore the impact of cultural scene amenities on tourist perception. The study finds that: (1) tourists’scene perception in historic districts mainly includes eight elements, including historical sites, architectural style, local characteristics, art exhibitions, activities, spatial atmosphere, leisure consumption, and culinary experiences. These elements can be categorized into three main types of cultural scene amenities: heritage buildings, cultural displays, and consumption experiences. (2) Heritage buildings form the foundation of tourists’scene perception, while consumption experiences and cultural displays have a more significant impact on tourists’perception. (3) Tourists’subjective perception is positively influenced by the density of amenities in the objective scene, but it is also affected by the complex relationship between amenity types and spatial distribution. While high-density amenities typically enhance perception, low-density distribution does not necessarily lead to reduced attention. (4) The three types of amenities are closely related to the dimensions of “authenticity” “theatricality” and “legitimacy” with a one-to-one manner. Deficiencies in the expression of the dimensions can diminish the subjective perception of tourists and the overall appeal of the cultural scene. The study enriches the application of the scene theory with case examples and provides valuable insights for the sustainable protection and development of historical districts.

Toponymy is an important cultural tourism resource, not only as spatial symbols but also as cultural symbols, carrying collective memory and local identity. In the context of the deep integration of culture and tourism, the construction, dissemination and experience of toponymic symbols are crucial to the full use of toponymic cultural tourism resources. The paper systematically reviews the relevant results of domestic and foreign research on tourism symbols and toponymic tourism, based on the semiotic perspective, takes the semiotic ternary framework of “representamen-object-interpretant” proposed by Peirce as the theoretical basis and combines it with the characteristics of symbols to explore the relationship among the meaning of toponymic, destinations, and toponymic symbols, and construct the toponymic cultural tourism research framework. Through symbolic derivation, the openness, dynamism and diversity of toponymic meanings in tourism activities are further ensured, and the symbolic meanings of toponyms are continuously enriched. The paper summarizes the main research contents of tourism symbols of toponymic culture from the three dimensions of “representamen”, “object” and “interpretant”: construction of toponymic symbols, dissemination of toponymic symbols, and experience of toponymic symbols. Combined with the closed-loop logic of constructing, disseminating, experiencing and reconstructing toponymic symbols, the future research direction and research significance from the level of tourism destination, tourism media and tourists are elaborated, so as to push forward the practice of tourism symbolization of toponymy, and provide a comprehensive theoretical cognitive framework and analytical system for the future research.

“Special Forces-style Tourism”, as an emerging form of tourism, is favored by specific groups for its extreme challenges, high-intensity experiences, and ultimate tests of physical and mental abilities. Based on embodied cognition theory, the study conducts a grounded theory analysis by collecting online textual data to explore the mental dilemmas and the formation pathways of escape compensation behaviors in “Special Forces-style Tourism”. The results show that: (1) the formation of tourist “Special Forces-style Tourism” behavior is spatially manifested as a process from living space to tourism space to emotional space, in which tourists develop a sense of disequilibrium from their living space, which then trigger their embodied experiential behavior in the tourism space, and ultimately fulfill their emotional needs; (2) The source market group tends to choose “Special Forces-style Tourism” mostly due to the disturbances of mental dilemmas in real life, with the roots of these mental dilemmas being an imbalanced perception jointly caused by regret compensation, approval seeking, relationship deepening, and the feeling between emptiness and fulfillment; (3) In the tourism space, tourists cope with the imbalanced perception in their living space through escape compensation behaviors such as self-exploration, physical embedding, and benign self-mutilation; (4) The perception of pain makes a positive contribution to the “Special Forces-style Tourism” experience, where tourists can obtain pleasure, a sense of achievement, and a sense of fulfillment by safely trying stimulating physical pain, and the essence of this choice tendency is benign self-mutilation. The exploration of the behavioral pathway of “Special Forces-style Tourism” not only enriches the applicability of embodied cognition theory in different tourism situations but also provides customized services and experience design ideas for the tourism industry.

Strengthening tourists’ cultural perception is an important way to strengthen their cultural identity in the process of tourism practice. Based on the perspective of cultural IP decoding, using text mining and grounded theory, the paper identified the multiple dimensions of cultural perception of tourists in the Yangtze River National Cultural Park, constructed a theoretical model of cultural perception affecting cultural identity, and explored the mechanism of cultural perception affecting cultural identity. The results show that: (1) tourists’ cultural perception has multiple representations such as cultural symbol perception, cultural scenes perception, historical relics perception, and service facility perception, which are logically corresponding to the decoding of cultural connotations, cultural values, cultural spirits, and cultural spaces in the process of cultural IP decoding hierarchy, respectively. (2) Tourists’ cultural perception and cultural identity are highly correlated. The explanatory variables for tourist cultural perception can be subdivided into six dimensions: ethnic and folk culture, landscape architecture, cultural atmosphere, scene interaction, historical events, and historical ruins, and the indicators of each dimension have a significant impact on tourist cultural identity. (3) Tourists’ cultural perception is generated through four procedural stages: motivation index, sensory experience, situational integration, and perceptual sublimation. Cultural identity is specifically manifested as value recognition and identity recognition, which is the result of interaction between tourists and culture. The research has supplemented the analytical perspective of cultural perception, deepened the theoretical understanding of the cultural perception identity mechanism, and provided reference for promoting the deep integration of culture and tourism development and strengthening the sense of community of the Chinese nation.

Since the 20th century, art-based construction has become one of the important means of global rural development. The article, based on the BERTopic algorithm and literature analysis, deeply excavates the evolution of Chinese and English research themes on art-based rural construction and looks forward to future research trends. The results show that: (1) both Chinese and English research themes revolve around creativity and tourism based on rural culture and art as a means, with Chinese research mainly focusing on themes such as creative tourism, public art, traditional culture, locality, and subjectivity, while English research mainly focuses on themes such as creative industries, rural commodification, social participation, tourism communities, and sustainability. (2) In recent years, both Chinese and English research have emphasized issues such as the construction of subjectivity in art-based rural construction, exploration of paths and models, evaluation of benefits and impacts, analysis of cultural production mechanisms, and maintenance of cultural sustainability, but English research places more emphasis on empirical research and critical thinking. (3) From the research trend, the mechanism of collaborative participation of multiple stakeholders in art-based rural construction and the transformation of endogenous-driven sustainable development paradigms will be future focuses. Future research on art-based rural construction in China needs to aim at telling good stories of Chinese rural culture, using a research paradigm that combines general narratives with micro-case studies to reveal the dynamic process and mechanism of multi-stakeholder positive interaction, and apply multidisciplinary methods to optimize the assessment system, thereby improving the localization of art-based rural construction research system and providing scientific references for the implementation of the rural revitalization strategy.

Rural tourism community governance has been widely recognized as a critical pathway to advance high-quality rural tourism development and facilitate rural revitalization in China. In this article, knowledge graph analysis tools are used to explore the research progress of rural tourism community governance. Research has found that: (1) the findings reveal three distinct evolutionary phases: theoretical application and localized emergence, mechanism deconstruction and practical exploration, system integration and paradigm shift, demonstrating progressive expansion in conceptual depth and disciplinary boundaries. (2) Existing research primarily adopts case-based empirical methods to validate the practical application of community governance theory in rural tourism contexts. (3) Furthermore, the study stematically identifies four key research themes: impacts of residents’ perceptions and behaviors on governance effectiveness, multi-stakeholder participation models, cultural-ecological preservation strategies, and sustainable development objectives, collectively forming an “impact-model-path-objective” empirical research framework. In response to existing limitations in the literature, such as regional biases in research objects, insufficient evaluation of governance effectiveness, and gaps in methodological innovation and interdisciplinary integration, thereby offering insights into research trends and academic innovations pertaining to the topic. Consequently, future research should prioritize the following aspects: (1) strengthening complex governance thinking and overcome regional biases and paradigm limitations, (2) promoting methodological integration and innovation, with a focus on multi-source data utilization and digital ethics, (3) deepening interdisciplinary collaboration mechanisms to construct dynamic knowledge production systems, (4) responding to national strategic needs and refine the theoretical framework for rural governance in China, (5) enhancing global academic dialogue and broaden the civilizational exchange dimension of governance research.

Sports tourism integration is a key approach to promote the coordinated development of the sports and tourism industries, playing a significant role in regional economic growth, the preservation of social and cultural heritage, and meeting the people’s needs for a better quality of life. Based on 690 CNKI-indexed papers (2006-2024) related to sports tourism integration, this study uses ITGInsight software for bibliometric and content analysis to systematically examine the current status, research hotspots, and future trends of sports tourism integration in China. The findings reveal: (1) research on sports tourism integration in China began in 2006 and has progressed through four stages: conceptual exploration, theoretical construction, applied research, and innovative expansion. (2) The research focuses on five key areas: theoretical mechanisms of integration, integration level evaluation, strategic pathways, regional applications, and policy drivers, forming an interdisciplinary theoretical framework centered on industrial integration theory, coupling coordination theory and synergy effect theory.(3) The research trajectory of sports tourism integration in China has evolved from theoretical exploration to diversified development in general, but challenges remain, including insufficient theoretical innovation, limited dynamic data analysis, inadequate adoption of new technologies, and weak research on regional coordination and sustainability. Future research should focus on constructing interdisciplinary theoretical frameworks, advancing dynamic and intelligent analytical methodologies, exploring differentiated development through cross-regional collaboration mechanisms, and strengthening sustainability-oriented systemic applications, providing theoretical support and practical guidance for the high-quality development of sports tourism integration.

As the global population ages, retirement sojourning has become a key driver of the silver economy and elderly well-being. This study focuses on Chinese urban elderly aged 55 to 80. Grounded in the Lifespan Developmental Control Theory, a survey of 557 subjects was conducted through questionnaire method to investigate the relationship between the elderly’s balanced time perspective and their demand for retirement tourism, as well as the underlying mechanism. The results indicate that: (1) the balanced time perspective can directly predict the demand for retirement sojourning among the elderly. (2) The balanced time perspective can predict the demand for retirement sojourning by enhancing the elderly’s social support or sense of life meaning independently, and it also exerts an effect through the chain mediation of perceived social support and sense of life meaning on their demand for retirement sojourning. (3) Heterogeneity analysis was carried out by dividing the elderly into two groups based on their working status - retired and on-the-job. It was found that there are significant differences in the internal mechanism of the balanced time perspective on the demand for retirement sojourning. Specifically, the indirect effects of the balanced time perspective, perceived social support, sense of life meaning, and the demand for retirement sojourning are most prominent in the retired group. For the on-the-job group, the positive influence of the balanced time perspective on the demand for retirement sojourning mainly relies on the crucial factor of the individual’s sense of life meaning. This study reveals the internal influencing mechanism of the balanced time perspective on the demand for retirement sojourning, aiming to enrich relevant research on the demand mechanism for retirement sojourning among the elderly and provide a scientific reference for the market segmentation and formulation of differentiated marketing strategies for elderly retirement sojourning products.

Affected by global warming and the urban heat island effect, the demand for summer tourism among urban residents has grown rapidly. This study focuses on tourists’ subjective perception of the differences in weather comfort between their originating places and summer destinations. Through online questionnaires, tourists’ subjective ratings of meteorological conditions were collected, and five key meteorological factors influencing summer weather comfort daily mean temperature, daily maximum temperature, daily mean relative humidity, daily mean wind speed, and sunshine duration were selected as the core indicators of the model. The coolness level was divided into four grades: very cool, cool, relatively cool, and not cool. An innovative Coolness Index (CI) model for summer tourism was constructed. Using Chongqing as the test area, the summer tourism coolness index of 19 summer resorts in 2022 was analyzed. The results show that: (1) in the very cool level, compared with the central urban area of Chongqing during the same period, the summer resorts had an average daily temperature is 9.9°C lower, a maximum daily temperature is 7.7°C lower, a daily average relative humidity is 21% higher, a daily average wind speed is 0.2 m/s lower, and the number of sunshine hours is 0.5 hours less. (2) With the decrease of coolness level, the differences in meteorological factors gradually narrow. The Coolness Index model can accurately capture and effectively quantify the differences in weather comfort between the tourists’ originating places and summer destinations, overcoming the limitations of traditional models based on historical climate data and ignoring dynamic weather changes. This study advances research methods for tourism comfort and, combined with intelligent grid forecasting technology, provides scientific reference for urban residents in choosing summer destinations.

Digital transformation has emerged as a pivotal path for the upgrading of rural homestays, holding profound significance for homestays to adapt to technological changes in the digital era, enhance service quality and efficiency, and bolster their market competitiveness. Based on the case investigation of rural homestays in some areas of Zhejiang Province, this paper uses Gioia inductive topic analysis method to analyze the influencing factors and action mechanisms in the digital transformation of rural homestays. The results show that: (1) the impetus of digital transformation, such as ease of digital technology and usefulness of digital technology, is the external technological driving force of homestays’ digital transformation. The ease of technology encourages homestays to judge the usefulness of technology. Digital transformation resistance, such as the high cost of digital platforms and the difficulty of monetizing digital platforms, constitutes external technical obstacles, and the choice of digital transformation is based on rational consideration of pros and cons. (2) In addition to external technical factors, homestays’ digital transformation is also affected by the response of tourists’ demand and the impact of market crisis, which is the external market driving force of the digital transformation. (3) External factors such as technology and market encourage managers to improve their digital capabilities, such as strengthening digital management capabilities and promoting digital marketing capabilities, which become the internal driving force for homestays’ digital transformation. (4) In the process of digital transformation, the talent support force such as digital talent demand and digital talent training, as well as the policy support force such as expecting digital support and giving digital support as internal and external regulatory factors jointly promote homestays’ digital transformation. The conclusions enhance the theoretical explanation of influencing factors of rural homestays’ digital transformation, not only enrich the theoretical achievements of rural homestay and expand the application scenarios of digital transformation, but also provide the practical direction for promoting the digital transformation of rural homestay, and help realize the goal of digital countryside and rural revitalization.

Red tourism is an experiential learning method that builds red memories and promotes national identity. Based on the theoretical model of tourism learning process, this paper reveals the two paths of “red tourism-positive emotion-reflection-national identity” and “red tourism-negative emotion-reflection-national identity” through three experiments, which improve the mechanism of red tourism in promoting tourists’ sense of national identity. The results show that: (1) Experiment 1 confirms that different types of red tourism can stimulate different emotional responses (H1); (2) Experiment 2 verifies that both positive and negative emotions can positively and significantly affect red tourists’ sense of national identity (H2), and that emotions play a mediating role in this relationship (H3); (3) Experiment 3 introduces reflection as a mediating variable on the basis of the verification of H1 and H2, and verifies the mediating effect of reflection (H4); it also reveals the chain mediating effect of emotion and reflection (H5). The study adds knowledge to the empirical research on red tourism and provides reference for the development and management of red scenic spots.

In recent years,the imbalance in the regional distribution of tourist flowscaused byover-tourism at tourist attractions has becomeincreasingly worsened. This paper, based on a multi-agent approach, simulates tourist path choices and spatial movements under scenarios with and without social media intervention, and constructs amicrosimulation system for urban tourism flow (TFS) using Chongqing urban district as an example. It explores how social media intervention shapes the distribution of urban tourism flow and its impacton the polarization of tourist areas. The results show that: (1) under the scenario with social media intervention, tourists are more likely to rapidly converge in specific hotspot areas, leading to a polarization trend. (2) The fundamental reason is that social media accelerates the convergence of tourists' perceptions of “must-visit attractions”, resulting in a surge in visitors at popular sites and a sharp decline in the number of tourists at other locations. (3) This polarization is primarily driven by the personalized recommendations and viral effects of social media. The study not only demonstrates the profound influence of social media on tourist decision-making and spatial behavior, but also provides important insights and practical implications for predicting, intervening in, and optimizing the management strategies of regionaltourism flow.

The digital economy has changed the way of developing and utilizing rural resources, providing new opportunities for the integrative development of agriculture and tourism. The article adopts the panel data of 30 provinces in China from 2014 to 2020, and uses the coupled coordination degree model and entropy value method to measure the integrative level of agriculture and tourism, and the level of rural digital economy development in each province respectively, and explores the effect and mechanism of rural digital economy empowering the integration of agriculture and tourism through the mediating effect model and spatial Durbin model. The study found that: (1) rural digital economy positively promotes the integrative development of agriculture and tourism, and the effect is more obvious in the eastern and southern regions, regions with high education level, and regions with low abundance of tourism resources. (2) The rural digital economy realizes the precise matching of the development needs of the agriculture and tourism industry and the innovation of business models by promoting the intermediary mechanism of technological innovation, thus increasing the momentum for the integration of agriculture and tourism. (3) In the spatial dimension, the rural digital economy empowers the integrated development of agriculture and tourism, showing a significant positive spatial correlation. The article puts forward policy recommendations from three aspects, namely, accelerating the construction of digital countryside, facilitating the intermediary mechanism of technological innovation, and strengthening regional collaboration, with a view to providing a reference for promoting the deep integrative development of agriculture and tourism and promoting the revitalization of rural industry.

In the context of rural revitalization, the modernization of tourism community governance has become a key factor in advancing agricultural and rural modernization and achieving comprehensive revitalization. The governance of rural tourist communities is not only an important part of achieving effective rural governance, but also a core issue for achieving the goal of rural revitalization. In the new era, rural tourist communities governance shows the characteristics of multi-subject participation and multiple value functions. Its significant changes include the prominent position of villagers, the prosperity of rural cultural construction, the prominent concept of green governance, and the intelligent transformation of governance modes. However, the governance of rural tourist communities is facing many challenges, such as the existence of governance gap, the constraints of theoretical difficulties, and the troubles of practical problems, which seriously affect the sustainable development of rural tourist communities. This paper explores the theoretical mechanism and path exploration of the modernization of rural tourist community governance under the perspective of rural revitalization. The research finds that: (1) the construction of the governance system of rural tourist communities is the foundation of governance modernization, covering the integration of governance elements, structural construction, and institutional improvement. (2) Building a governance community and achieving the joint governance of multiple subjects is the essential requirement of rural tourist community governance. (3) The governance of rural tourist communities faces problems in many aspects such as system, culture, fairness, and environmental protection, and effective measures need to be taken to cope with them. (4) The focus and tasks of rural tourist community governance should focus on four aspects: system, technology, culture, and talent, in order to improve the effectiveness of governance and the vitality of community development. Through the research, we can not only further deepen the theoretical explanation of the relevant issues of the modernization of rural tourist community governance under the vision of rural revitalization, but also provide decision - making references for relevant managers to formulate industrial policies and development strategies, and help to effectively promote the rural revitalization strategy and the modernization of the governance system and capacity of rural tourist communities.

The human settlements environment of coastal cities is an important foundation for the development of coastal tourism, yet vulnerable to disasters. Based on the panel data of 17 coastal cities in the Bohai Rim from 2010 to 2021, this paper comprehensively uses the entropy weight-TOPSIS model and the coupling coordination degree model to explore the tempo-spatial evolution features of the coupling coordination between tourism economy and human settlements resilience, and uses the obstacle degree model to identify the obstacle factors preventing the coordinated development of the two systems. The results show that: (1) during the study period, the development level of tourism economy and human settlements resilience shows a slow fluctuating upward trend, but the latter was better than the former; the spatial differentiation characteristics of the two systems are similar, showing a “multi-pole” pattern with three typical tourist cities of Tianjin, Dalian and Qingdao as high-value areas, and the low-value areas are concentrated in the northwest and southwest regions of the Bohai Rim. (2) The level of coupled coordination of tourism economy and human settlements resilience of coastal cities in the Bohai Rim has gradually evolved from the stage of near-disorder at the beginning of the research period to the stage of bare coordination at the end of the research period, and dominant type of the coupling coordination is economy lagging behind human settlements resilience type; the coordination level of typical tourist cities represented by Tianjin, Dalian and Qingdao is higher than that of non-traditional tourist cities such as Cangzhou, Binzhou, Jinzhou and Huludao. (3) The lagging development of tourism economy has always been the bottleneck of the improvement of the coordination level of the two systems. Multiple factors such as the downturn of the inbound tourism market, the insufficient reception of domestic tourists and the imperfect tourism service facilities restrict the coordinated development of the two systems.

The construction of spiritual and cultural landmarks is a crucial part of the development of national cultural parks and the construction of a strong socialist cultural nation. It plays a significant role in refining and excavating the essence of excellent culture and building a spiritual community. This paper employs a literature analytical method to define the concept and connotation of spiritual and cultural landmarks. The study concludes that: (1) spiritual and cultural landmarks are cultural landscapes with significant spiritual and cultural identifiers in space, characterized by five main connotations: spatial orientation, time continuity, innovative content, public recognition, openness and inclusiveness. (2) These landmarks are the result of cultural diffusion and integration and serve as material representations of cultural identity. They have evolved from mere landmarks to cultural landmarks, and eventually to spiritual and cultural landmarks. (3) Spiritual cultural landmarks have the value of forming shared cultural memories, enhancing cultural identity, and constructing a sense of community, which are foundational for the the convergence of multiple identities, enhancement of cultural confidence, and promotion of national unity. Future research should expand the research scope of cultural geography，further reveal the formation and evolution processes of spiritual culture in different regions and the function mechanisms of influencing factors. It should also explore the scientific path of spiritual cultural landmark system construction to deepen the understanding of spiritual and cultural landmarks, and provide references for the construction and management of national cultural parks.

Existing tourism experience research primarily adopts anthropocentric, structuralist, and reductionist perspectives, which often overlook the complex generation process of spatial relationships in tourism experiences under the agency of heterogeneous human and non-human elements. In light of this, this paper introduces a post-structuralist assemblage theory perspective to readdress the ontology, epistemology, and methodology of tourism experiences. The findings reveal that: (1) “tourism experience” can be regarded as a relational assemblage dynamically generated by the active co-action of diverse heterogeneous human and non-human elements in the world of life and tourism. (2) The generation of tourism experience assemblages follows a dynamic relational process logic of “territorialization-de-territorialization” driven by “desire”, and this “assemblage” epistemology of tourism experience provides a new active relational perspective for studies on authenticity and representation. (3) The assemblage methodology must adhere to a principle of “object-human” general symmetry and a genesis perspective, integrating multi-disciplinary methods such as new materialist cartography, material ethnography, and metaphor analysis in psycholinguistics, focusing on analyzing why, when, where, and how diverse heterogeneous elements participate in and influence the complex generation process, relationships, and meanings of tourism experiences, that is, the formation, dissolution, recombination, and reshaping of tourism experience assemblage, as well as the value of assemblage. The assemblage perspective, which takes “objects” and “relations” as ontological orientation, can provide an inclusive and critical inspiration from a post-structuralist perspective for tourism experience theory research and the management practice of “human-land” conflict relationships.

Under the superimposed influence of the post-Winter Olympics era and post-pandemic consumption, ice and snow sports have entered a stage of rapid development. This paper constructs an evaluation index system for the high-quality development level of the ice and snow tourism industry in Jilin Province from 2013 to 2022 by using the entropy value method, and utilizes the grey relational model to explore its driving factors. The research findings are as follows: (1) the overall level of high-quality development of ice and snow tourism industry in Jilin presents a fast rising trend, but there are certain differences in the internal dimensions of high-quality development, the level of more stable in the dimensions of innovation and green development, the level in the four dimensions of the stability, coordination, openness, and shared development dimensions are more sensitive to the social economy. (2) Among the contribution rates of various dimensions, innovation development has the highest contribution rate, followed by green development and stable development. Coordination development has the lowest contribution rate. (3) There are differences in the influence of each factor on the level of high-quality development of the ice and snow tourism industry in Jilin and its dimensions, and the three major driving forces of industrial demand, industrial supply, and industrial environment positively promote the high-quality development of ice and snow tourism industry. Accordingly, the paper proposes countermeasures and suggestions, in terms of vigorously stimulating industrial demand, continuously optimizing industrial supply, and create a favorable industrial environment to achieve the high-quality development of the ice and snow tourism industry in the province.

Birdwatching tourism, a significant subset of wildlife tourism, plays a vital role in ecological conservation, ecotourism, and the sustainable development of communities. This paper employs CiteSpace 6.2.R4 to analyze the research process, development trends and emerging themes in international research on birdwatching tourism from 2003 to 2023. The findings are as follows: (1) the number of published articles has consistently increased. Based on variations in publication volume and thematic evolution, birdwatching tourism research can be divided into three phases: initial exploration and foundational research, deepening exploration and value assessment, and ongoing development with a focus on sustainability. (2) Research in this field is characterized by significant interdisciplinary engagement, with developed countries, particularly in North America, dominating the field. Several high-output and influential research teams have emerged; however, the collaboration network remains fragmented, and a core group of authors has not yet materialized. (3) Key research topics include the cultural ecosystem services of birdwatching tourism, citizen science and birdwatching behavior, the sustainable development of birdwatching destinations, and the socio-economic impacts of the industry. Recent focal points in the field include cultural ecosystem services, environmental responsibility behaviors, citizen science, human-bird interactions, urban birdwatching tourism, and the ecological and economic value of birdwatching. In China, birdwatching tourism research is still in its early stages, lagging behind industry practices. It is recommended that future studies adopt a macro-meso-micro framework, encompassing four components: birdwatchers (subjects), birdwatching resources (objects), the birdwatching industry (media), and the birdwatching environment (carriers). This approach will facilitate interdisciplinary and international research on topics such as community-based birdwatching, the impact and demand of birdwatchers, and cross-border studies, providing scientific insights for the development of birdwatching tourism and the establishment of bird conservation area systems.

Urban scenic spots are important driving factors for promoting the adjustment of urban elements and spatial evolution. Based on the field theory and spatial production theory, this paper constructs a spatial evolution analysis framework for the development of tourism field driven by urban scenic spots. Taking Harbin Ice-Snow World as an example, this paper analyzes the spatial evolution process and mechanism of constructing tourism field centered on urban scenic spots. The study found that: (1) in the process of construction and development of urban scenic spots, policy support and the participation of actors have made scenic spots and their surrounding areas increasing in the number of tourism elements improving the element system. (2) The development of tourism field is a spatial evolution process driven by growth poles, that is, after the development of scenic spots, they gradually become regional growth poles and expand to the surrounding space. The production space and consumption space penetrate into each other during the expansion process, thus forming a tourism field. (3) Power domination, capital intervention, and habitus guidance work together in the process of urban scenic spots driving the development of tourism field. The interest coordination and behavioral coordination among actors promote the adjustment and allocation of elements in the region, and finally form a tourism field with a stable spatial production structure. This paper expands the application scenarios of field theory, and the research conclusions can provide useful references for the high-quality development of urban tourism and the optimization of urban spatial layout.

Rural tourism serves as a critical tool for revitalizing the rural economy and addressing the “three rural” issues. This study explores its practical significance on upgrading rural residents’ consumption structure and the underlying mechanisms, particularly in the context of expanding domestic demand and stimulating rural consumption potential. Utilizing data from the China Household Finance Survey (CHFS) conducted in 2015, 2017, and 2019, this research employs the Quadratic Almost Ideal Demand System (QUAIDS), double fixed-effect models, and propensity score matching to empirically examine the impact of rural tourism development on rural residents' consumption patterns. Key findings include: (1) rural tourism significantly promotes overall consumption and consumption structure upgrades among rural residents. (2) The effects of rural tourism on consumption are influenced by individual and household characteristics, with older age, marital status, past hardships, and poor health showing significant negative impacts. (3) Mechanism analysis reveals that rural tourism enhances consumption structure upgrades by increasing income levels and expanding non-agricultural employment opportunities. (4) Heterogeneity tests indicate that the impact of rural tourism is more pronounced in central and western regions compared to eastern regions, reflecting varying regional responses to tourism development. These findings not only elucidate the internal logic of how rural tourism drives consumption upgrades but also provide valuable insights for policy formulation, optimizing the rural consumption environment, and promoting comprehensive rural economic development.

As a significant demographic group engaged in social media sharing, women have garnered considerable research attention. However, there has been limited exploration into whether and what differences exist in the influencing mechanisms of women's willingness and behavior to share online at different stages of their family life cycle. This study integrates the Technology Acceptance Model (TAM) and Social Exchange Theory (SET) to develop a research model, uses structural equation modeling (SEM) and multi-group analysis (MGA) to test the model using a sample of 628 participants, and further compares the model differences among three groups, namely, single (empty nest stage), married without children (nesting stage), and married with children (full nest stage). The findings reveal that: (1) in terms of non-functional factors, single women value perceived interaction, women that married without children emphasize perceived enjoyment and interaction, while perceived flaunt appeal significantly influences the sharing willingness and behaviors across all groups. (2) Regarding functional factors, single women and women that married without childernfocus on perceived ease of use, while married women with children prioritize perceived usefulness. (3) Online sharing willingness positively influences both sharing behaviors and tourism decision-making in all three groups. This paper contributes to the literature on women’s online sharing behavior, expands the application of family life cycle theory in tourism studies, and provides theoretical insights and empirical support for targeted marketing strategies and personalized services for tourism enterprises and social media platforms.

Value co-creation is an effective means to promote the establishment of trust, feedback and co-operation mechanisms between endogenous actors such as government and residents, and exogenous entities such as tourists and enterprises in rural tourism community governance. Taking Huanglongxian Village and Longxiang Shuangfan Village in Jiangning District, Nanjing, as case studies, this paper explores the process and mechanisms of value co-creation between endogenous actors and exogenous entities in rural tourism community governance by using qualitative research and content analysis. The results show that: (1) innovative concepts such as information, platforms, and services from traditional value co-creation theories have entered the governance process of rural tourism communities through the interaction between endogenous actors and exogenous entities, and innovate the tourism village governance model in the process of value chain formation and value delivery. (2) The value delivery axis of “co-anticipation - co-construction - co-enjoyment” exists in the process of value co-creation of community residents, consumers and enterprises, which is reflected in the interaction of spatial strategies, co-creation needs and governance results of different value subjects, as well as the identification and practice of transforming the use of rural resources for tourism. (3) The mechanism of value co-creation between endogenous actors and exogenous entities lies in the participatory transmission of value chain and the innovation of governance models within rural tourism communities during the rural revitalization process. This promotes spatial production with high-quality in rural tourism. Tourists, as new participants in community governance, inherit and develop the value connotations of the tourism community. Thus, rural tourism initiatives should concentrate on value transformation capacity of tourists and community residents, digital marketing and platform construction, and encourage more subjects to spontaneously participate in governance.

The evolution of tourist destinations is an important proposition and practical hotspot of tourism geography research. Taking Huangshan City as an example, this paper explores the mechanism of tourism destination evolution in Huangshan City from the perspective of evolutionary economic geography, combining the path-dependence and path-creation effects, and using logistic model and multiple linear regression model. It is found that: (1) the tourism destinations evolution in Huangshan City has experienced four stages: path introduction, path transformation, path promotion and path innovation. (2) Its evolution process presents the characteristics from externally driven to internally driven, point agglomeration to network agglomeration, and from single to composite. (3) The evolution stage is generally influenced by the positive influence of multiple factors such as resource endowment, policy environment, capital conditions, and consumer demand, and the degree of effect varies at different stages. (4) Under the iterative cycle of path dependence and path creation, the tourism destinations in Huangshan City has formed a non-linear and complex adaptive system evolution mechanism through the dynamic adjustment of the relationship between the government and the market, the complex changes in the macro-context, and the synergistic effect of multiple subjects. The theoretical and practical research of this paper can provide some theoretical reference and decision-making reference for the transformation and development of tourism destinations.

. Tourism development in ethnic areas promotes the interaction and exchange and intermingling between communities and the outside world. Taking Skula Town in Aba Tibetan and Qiang Autonomous Prefecture in Sichuan as a case area, the study uses gounded theory and fsQCA (Fuzzy-set Qualitative Comparative Analysis) to construct an analytical model of tourism promoting the ‘three connections’ of ethnicity (interaction, communication and integration), and to reveal the configuration of various factors affecting the perceptions of ethnic integration. The results discovered that the antecedent conditions show significant complexity and heterogeneity. (1) Women with low education, young and high income hold a positive attitude towards ethnic integration; (2) High-quality tourism activities and benefits significantly improve residents’ perception of ethnic integration; (3) When men with low education level achieve higher income and actively participate in tourism activities, they hold a positive attitude towards the benefits brought by tourism, maintain high-quality interaction with tourists, and form a positive perception of ethnic integration. The results of this study emphasize that the positive output of tourism activities and tourism benefits is an essential basis for promoting ethnic interaction, communication, and integration and helps to build an interactive system based on cultural sharing, material sharing, and a sense of Chinese national community. It provides a new perspective and empirical support for deepening tourism development in ethnic areas and promoting ethnic integration.

Ecological experience activities are an important practical pathway for ecological conservation and sustainable development in national parks, and their impact assessment provides significant guidance for optimizing management strategies. This study takes the Yellow River Source Area of Sanjiangyuan National Park as a case study, constructing an impact assessment system for ecological experience activities based on the "Pressure-State-Response (PSR)" model and the DEMATEL analysis method, revealing the multi-dimensional mechanisms of ecological experience activities on ecosystem health. The research findings are as follows: (1) the ecosystem health of Yellow River Source Area is in an alert state, characterized by "low pressure, medium state, and high response". (2) In the pressure dimension, eco-experience activities have less impact on ecosystem health, and eco-experience facilities are the main source of pressure; in the state dimension, the ecological service capacity and ecological resilience of the Yellow River Source Park are weak, and the impact of eco-experience activity brands is more significant; in the response dimension, the economic benefits are the most prominent, followed by the public response. (3)The analysis of influencing factors shows that ecological rangers, the increase in herders’income, and the improvement of residents’ quality of life are the key factors for the ecosystem health of the Yellow River Source Park; necessary reception facilities, ecological vitality,ecological service capacity and other factors play an important supporting role in the stability of the ecosystem.Finally, this study proposes the construction of a collaborative governance system of "pressure regulation, state optimization, and response enhancement", providing practical pathways for optimizing the management of ecological experience activities in national parks.

In the post-Winter Olympics era, the competition in the ski resort market is becoming increasingly intensive, thus ski resorts are urgently requested to improve and upgrade themselves to meet new market demands and achieve sustainable development. However, previous literature has not identified the asymmetrical relationships between attributes and tourist satisfaction. In this study, using the Changbai Mountain Wanda International Resort as a case study area, we employed Impact-Range Performance Analysis (IRPA) and Impact Asymmetry Analysis (IAA) to evaluate the asymmetrical influences of resort attributes on tourist satisfaction from the perspective of tourist’ perception (N=344). The results indicate that: (1) ski slopes at case site have significant impact on tourist satisfaction but underperformed as an attribute in need of improvement. (2) Accommodation, climate and natural environment, safety management, and cultural environment are highly rated by tourists, and are proved to have a significant and positive impact on tourist satisfaction. (3) Among all the attributes, cable cars are delighters, strongly associated with high tourist satisfaction; instructors, dining, and routine management, as hybrids, and have a linear relationship with satisfaction. Accommodation, cultural environment, staff, accessibility, entertainment, and smart services and management are dissatisfier and frustrators, as they are more likely to cause tourist dissatisfaction. The findings of this study not only deepen the understanding of the differential impact of different attributes of ski resorts on tourist’ experience from the perspective of tourist’ perception, but also provide theoretical references for the optimization of services and management of similar ski resorts in Changbai Mountains and Northeast China.

Under the external disturbances of tourism activities, traditional villages constantly adjust their resilience to achieve a new dynamic balance in society, economy, culture, and ecology. Based on the adaptive cycle theory and the Tourism Area Life Cycle (TALC), this study takes Wulin traditional village in Jinjiang city as an example, and employs literature analysis, field investigation, weighted TOPSIS and other methods to explore the cyclical differences in the resilience level and response mechanism of the social-ecological system of tourism-oriented traditional villages. The results show that: (1) there are significant cyclical differences in the resilience level of social-ecological system of traditional villages, and the overall resilience level shows a stepwise upward trend, which is consistent with the characteristics and stage curves of resilience evolution and development from the perspective of adaptive cycle theory. (2) The growth rate of resilience in various dimensions of traditional villages varies at different stages of their life cycle. The growth of resilience shows a trend of slow first and then fast, while adaptability shows a constant upward trend. Therefore, the transformation ability has the fastest growth rate and the largest change in magnitude. (3) The resilience response mechanism of villages at different life-cycle stages is also different, presenting characteristics of “exploration stage-resistance ability”,“initiation stage-adaptability” and “development stage-transform ability”. This study enriches the explanation of disturbance-state-response theory, initially reveals the evolutionary process of traditional village’ adaptation, and provides strategic references for the sustainable development of traditional villages.

In the context of the in-depth implimentation of the “Digital China” strategy, artificial intelligence (AI) has increasingly become the core engine to drive the high-quality development of tourism. However, at present, the integration of AI and tourism still faces multiple challenges such as the absence of technical ethics, data security risks, and insufficient institutional guarantees, which need to be systematically sorted out and addressed. This paper focuses on the key issues of AI-empowered tourism industry, and systematically analyzes its path mechanism and practical problems in tourism product innovation, service reconstruction, and governance system upgrading. The findings are as follows: (1) AI technology reshapes the operating logic of the tourism industry, promotes the transformation of the industry from element-driven to intelligence-driven, and builds a “data-algorithm-service” loop; (2) As a new production factor, AI is deeply embedded in the function of tourism production, enabling labor enhancement, capital optimization and intelligently resource scheduling through technology; (3) AI drives the integration of culture and tourism into a new stage characterized by digitized resources, immersed experiences, personalized supply and intelligent decision-making, and giving rise to diverse integrated business formats; (4) AI helps build a “government-enterprise-community-tourists” collaborative governance network to promote the transformation of tourism destination governance into an intelligent ecosystem; (5) The risks and challenges in the development of AI are becoming increasingly prominent, and it is necessary to make multidimensional efforts from institutional construction, technical supervision, ethical governance and personnel training to build an inclusive, safe and fair technical governance system. This study helps to clarify the core logic of AI-driven tourism industry transformation, and provides theoretical support and policy suggestions for building a new tourism development model characterized by intelligent co-creation.

Network attention is a key indicator measuring public interest in tourism destinations. Based on the network attention to tourism data of “Baidu index”, this research analyzes the spatio-temporal characteristics of network attention to tourism in eight China-Russia border cities in Heilongjiang Province from 2015 to 2023 by using the seasonal intensity index and geographic concentration index, followed by the influencing factors exploration by means of geographic detectors from 2019 to 2022. The findings indicate that: (1) the network attention to tourism of research areas in 2015-2023 manifests obvious seasonality and periodicity with peaks in summer and troughs in winter. Overall, the trend followed a “decline-rise-decline-recovery” trajectory. (2) Typical tourism cities (such as Heihe, Mudanjiang, Jiamusi, etc.) have relatively stable spatial distribution characteristics of network attention to tourism, with extensive, stable and sustainable tourism markets. The attention space of atypical tourist cities (such as Jixi, Shuangyashan, Hegang, etc.) fluctuates significantly. As a typical tourist city, the attention of Mohe also shows significant spatial fluctuations, indicating that the tourist city is in a dynamic development stage under the influence of multi-dimensional factors. (3) The spatial patterns of network attention to tourism in these border cities were influenced by economic, ecological, and social factors. Among these, GDP level, average low temperature and population density had a significant impact. The interaction of these multiple factors influences the change of the spatial pattern of network attention to tourism in the border cities.

As an important part of the revitalization and development plan of the old revolutionary areas, tourism development, especially red tourism, is of great significance to the realization of common prosperity in those regions. Based on the five development concepts, this paper constructs an evaluation index system of tourism development level in the old revolutionary area, measures the level of common prosperity from the three dimensions of development, sharing and sustainability, analyzes the spatial characteristics of tourism development and common prosperity based on the county panel data of the old revolutionary areas in Hunan, Hubei, Chongqing and Guizhou from 2012 to 2022, and empirically analyzes the impact of tourism development on common prosperity by using methods such as fixed effect, threshold model and spatial Durbin model. The results show that: (1) county tourism development can significantly increase the level of common wealth, but the impact of tourism development on common wealth shows an obvious non-linear relationship, with the existence of a single threshold effect of “significant increase-slowdown growth”. (2) In terms of spatial effect, the economic benefits generated by tourism development have a significant positive effect on local common prosperity, while negative spatial spillover effect on the development of those neighboring areas. (3) The impact of tourism development on common prosperity is manifested in the dimension of direct effect, with the positive promotion effect on sharing being the largest, and the negative impact on sustainability in the spillover effect is significant. Regionally, the tourism development in Hubei has a significant positive effect on the common prosperity development of the local area and neighboring places, and the positive effect in Guizhou and Hunan areas is weak. However, the tourism development in Chongqing area has a significant negative effect on the common prosperity of the local area and neighboring places.

The conventional path of promoting regional cooperation as a leading strategy often fails to meet the developmental needs of cross-border tourist destinations. This study explores the characteristics and development paths of cross-border tourist destinations by examining their developmental and governance background. Based on the theory of path dependence, an evolutionary model is constructed to analyze the risks of development path’s rigidity. Using an empirical analysis of the development models and governance systems of the Maoshan Scenic Area, the study summarizes its evolutionary characteristics and proposes optimization strategies. The findings reveal: (1) the development paths of cross-border tourist destinations are driven by multiple factors, including resource endowments, key events at critical moments, and regional governance models. These destinations exhibit significant path dependence due to limited resource integration, fragmented governance models, and administrative boundary divisions. (2) The evolution of development paths demonstrates clear heterogeneity, shaped jointly by initial conditions and key events at critical moments. While some cross-border tourist destinations achieve positive path locking through resource optimization and governance innovation, others fall into negative path locking due to insufficient resource integration and poor interregional coordination. (3) In terms of evolutionary mechanisms, initial conditions, such as tourism resource endowments, reinforce path dependence through increasing returns to scale, laying the foundation for development. Meanwhile, random events act as external disturbances to promote path adjustments and transformations. Based on these findings, the study proposes three optimization strategies: strengthening top-level design, exploring differentiated development paths, and establishing innovative coordination and management systems. These strategies aim to mitigate homogeneous competition among cross-border tourist destinations and achieve unified planning and benefit-sharing as core objectives.

Forest tourism is an important path to to promote the transformation of regional “green mountains” into “golden mountains”. Based on panel data from 60 key cities in China from 2009 to 2022, the approval of Fuzhou as a national forest tourism demonstration city is designed as a quasi-natural experiment to promote regional forest tourism development, and adopts the synthetic control method and the mediation effect test model to explore the profound impact of forest tourism development on the transformation of regional “green mountains” into “golden mountains”. Research has found that: (1) the construction of a national forest tourism demonstration city in Fuzhou can significantly increase the region’s gross domestic product (GDP) and per capita GDP, indicating that the development of forest tourism can transform the region’s “green mountains” into “invaluable assets”. (2) The effect of forest tourism policy has a one-year policy expectation for promoting the regional transformation of the “two mountains”, and this effect strengthens year by year. (3) Empirical tests have found that forest tourism can promote regional economic growth by the multiplier effect of employment income, upgrading effect of industrial structure, supply chain effect of green tourism and value release effect of ecological service, thereby assisting in the transformation of the regional “green mountains” into “golden mountains”. Accordingly, the article proposes management countermeasures to enhance the impact of forest tourism policies on the regional “two mountains” transformation effect, such as leveraging the leading role of demonstration areas, promoting employment and income generation for residents, facilitating industrial structure upgrading, improving the green tourism supply chain, and driving the release of ecological value.

In the protection and utilization of dietary cultural resources, the implementation of new-era environmental policies is highly prone to conflict with resource perceptions, ownership concepts, and cultural habits inherent in local knowledge systems, potentially triggering collective incidents. This study examines the case of the prohibition of private curing of preserved meat in the urban area of T County, Sichuan Province. Using an expanded policy implementation interaction model and the grounded theory method, it explores the interaction processes among key stakeholders—such as the public, government, and media—during the execution of environmental policies. The findings reveal that: (1) divergence in stakeholders' interest demands is the primary cause of policy implementation blockages, the government seeks to achieve dual objectives through implementing environmental policies: fulfilling administrative tasks and safeguarding public interests, while the public primarily focuses on protecting personal economic benefits, avoiding time and energy costs, mitigating risks of cultural heritage disruption, and addressing governmental administrative errors, and the media acts as an intermediary factor, continuously mediating the relationship between the two parties. (2) Stakeholder interactions manifest two types of ralations, i.e., adversarial and collaborative relations, when governmental errors escalate social conflicts, these tensions negatively impact administrative operations, institutional credibility, cultural preservation, and resource governance, yet after the apologies, tripartite cooperation emerges through accountability realignment, enabling timely containment of public interest losses. (3) Solutions to policy implementation obstruction and mass incidents include theoretical adjustment mechanism and realistic development path, which cover two dimensions of government governance and coordination and public participation and coordination; the former includes the establishment of structural contradiction resolution pathways, two-way information communication mode and policy evaluation mechanism, while the latter includes cultural inheritance and tourism utilization path. This study expands the interaction model, deepens the theoretical basis for the protection and utilization of traditional food culture resources,, and also puts forward systematic suggestions for the government to resolve collective incidents, introduce environmental pollution control policies, and protect and utilize traditional cultural resources.

The frequent occurrence of extreme rainfall events due to climate change poses significant challenges for rural areas. Tourism-oriented rural communities are usually located in mountainous regions or near water and face greater natural disaster risks and potential economic losses in the event of extreme rainfall. This paper takes S Village, a tourism-oriented rural community in Mentougou, Beijing, which was seriously affected by the Haihe “23·7” basin-wide extreme flood, as an example, and conducts a case study using qualitative research methods such as questionnaire surveys, semi-structured interviews, and field surveys to explore the response of the tourism-oriented rural community to the extreme rainfall event and its implications. The results show that: (1) S Village prepared for the disaster through disaster prevention and publicity drills before the disaster, completed rescue and relief work and transported materials through effective organization during the disaster, and promoted comprehensive reconstruction and optimized disaster prevention plans after the disaster in line with the needs of tourism transformation and development, forming a more systematic community disaster response model. However, the original flood prevention efforts were inadequate, which is reflected in the insufficient cooperation of the main parties involved in the preliminary flood prevention work, the existence of hidden dangers in the infrastructure, the ineffective protection of tourism resources, as well as the weak awareness of disaster prevention among residents. After the disaster, the residents’ flood prevention knowledge reserve and disaster perception were significantly improved. (2) From the experience of Village S, tourism-oriented rural communities should take measures according to the stage of disaster development, give full play to the disaster response roles of different subjects, promote the collaboration of multiple subjects, ensure the disaster-bearing capacity of infrastructure, and achieve effective response. It is necessary to carry out targeted protection of special tourism resources, focus on the social capital and self-organization base formed in the development of the tourism industry into a collaborative advantage in disaster response, and grasp the reconstruction opportunities after the disaster to enhance community resilience and achieve sustainable development of rural tourism communities and industries. (3) The probability of extreme rainfall events will increase in the future, and it is still necessary to further strengthen the theoretical and empirical research on disaster response in tourism-based villages, so as to provide scientific support for the effective enhancement of their ability to withstand disasters.

The way in which information is presented in destination tourism advertisements significantly influences tourists’ travel decisions. But how does the interaction between goal framing and information content in tourism advertisements affect tourists’ travel intentions? Based on the framing effect theory, this paper explores the interactive influence, underlying mechanisms, and boundary conditions of destination tourism advertisements’ goal framing (gain framing vs. loss framing) and information content (subjective information vs. objective information) on tourists’ travel intentions through three experiments. The findings reveal that: (1) goal framing and information content have an interactive effect on tourists' travel intentions, where the match between gain framing and objective information, and the match between loss framing and subjective information enhance tourists’ travel intentions. (2) Perceived image plays a partial mediating role in the influence of tourism advertising goal framing and information content on tourists’ travel intentions. (3) Tourists’ conscientiousness significantly moderates the interactive effect of goal framing and information content. Specifically, under the matching condition of gain framing and objective information, tourists with high conscientiousness show stronger travel intentions, while under the matching condition of loss framing and subjective information, there is no significant difference in travel intentions across different levels of conscientiousness. The study not only extends the theoretical research on framing effects in the field of tourism marketing, but also provides practical implications for destination marketers on how to construct goal framing and information content of tourism advertisements to attract more tourists.