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  • Tourism under COVID-19 Pandemic
    TANG Chengcai, ZHANG Honglei, ZHAO Lei, YANG Yuanyuan, WEI Ge
    ECOTOURISM. 2022, 12(1): 169-183. https://doi.org/10.12342/zgstly.20220011

    The coronavirus disease of 2019 (COVID-19) has brought enormous impacts and challenges to global tourism. How to cope with the pandemic has become the focus of attention. This paper analyzes the impact of the COVID-19 pandemic on the tourism of China from the aspects of residents' travel willingness, tourist site space capacity, operation of tourism market entities, and tourism policy supply. The research results show that: (1) The pandemic has greatly impacted residents' consumer confidence, willingness, and ability to travel, but the potential travel demand still exists. (2) The pandemic has caused great physical and psychological compression to the tourism space environment. The production space capacity of the cultural industry and the entertainment industry, which are closely related to tourism, has also been indirectly affected. (3) The pandemic has had a comprehensive and far-reaching impact on the tourism industry chain and the operation of tourism market entities. (4) Under the normalization of pandemic prevention and control, the tourism policy has mainly been based on "flow control" and "industry rescue". Eventually, based on the response system, spatial response mechanism, and the resilience of tourism enterprises, the responses of China's tourism industry to the pandemic are explored. First, the trinity response system of tourism to resist the pandemic should be constructed from the three dimensions of hierarchical government support, management department drive, and industry organization coordination. Second, the spatial response mechanism of the tourism system based on the three-level collaborative destination (point) - link (line) - network structure (network) under the normalization of pandemic prevention and control is proposed. Third, the countermeasures to enhance the resilience of tourism enterprises are put forward from five aspects: enterprise organization, product service, management and the marketing, and market brand and employee psychology.

  • Coastal and Marine Tourism
    LIU Jia, GAO Feng, ZHANG Shengrui
    ECOTOURISM. 2021, 11(4): 644-657. https://doi.org/10.12342/zgstly.20210067

    Grasping key factors that affect the perceived value of tourists is helpful to promote the competitiveness of tourism destinations. Taking Beihai Silver Beach National Tourism Resort in Guangxi as the research case, this study used the online reviews from Beihai Silver Beach tourists on Crip as the research sample and adopted grounded theory method to construct the influencing factor model of coastal tourists' perceived value. Five main categories and 18 corresponding categories were identified. This study also used DEMATEL model of complex system to construct the relationship matrix of the factors affecting the perceived value of coastal tourists. The key factors influencing the perceived value of coastal tourists were identified. Study found that resources and environment, management and protection, facilities and services, emotion and cost value constitute an important dimension of tourist perceived value in seaside tourism destinations. Weather conditions, beach scale, beach management and protection, tourists' pleasure, entertainment attractions, tourism infrastructure, and service are the key influencing factors of seaside tourism destination tourists' perceived value. Accordingly, some suggestions are put forward to improve the perceived value of tourists in coastal tourism destinations in China.

  • New Operational Types of Tourism
    DAI Junhu, GAO Xinyue, LIU Haolong, TAO Zexing, MA Xiang, CAO Lijuan
    ECOTOURISM. 2021, 11(2): 161-175. https://doi.org/10.12342/zgstly.20210041

    Tourism geography, which emerged during the great development of applied geography in the 1980s, cannot now sufficiently support the rapid development of tourist industry due to its short period of development and insufficient theoretical and methodological systems. Therefore, the development of tourist industry urgently needs the knowledge of related more developed disciplines. Phenology is a branch of geography that has an intersection with tourism geography, and it has a very close relationship with tourist industry. The paper systematically reviews the role of phenology in supporting the tourism system, its applications in five specific industrial fields, the role in promoting six dimensions of the high-quality development of tourism, and the influence of climate change on phenological tourism resources and related industries. The analysis shows that: (1) The concept of phenology can help to integrate the tourism resources of natural, human, and social elements in the tourism system. The application of phenology in the tourism industry can effectively improve the service support sub-systems, transportation sub-systems, and medical and health sub-system. (2) The practical application of phenology in the tourist industry mainly involves plant landscape design, determination of ornamental tourism season, ornamental phenology forecasting, time planning for eco-tourism activities, pollen concentration forecasting, ice and snow disaster warning, and tourist route design. (3) Phenology supports six dimensions of high-quality development of tourism, including element, industry, process, time and space, direction, and participating sector. (4) Phenological tourism resources and related industrial links are sensitive to climate change. In the future, studies should focus on the risks of climate change in different climate scenarios and in-depth analysis of the influences on the perceptions and behavior of tourists. Phenological change should be integrated into medium and long-term industrial development plans and industry reports. From the perspectives of disciplinary development and industrial application, phenology can provide theoretical basis for tourism research, as well as practical guidance for the sustainable development of tourism in the context of climate change.

  • Review and Prospect of Tourism Geography Research
    GE Quansheng, ZHONG Linsheng, LU Lin
    ECOTOURISM. 2021, 11(1): 1-10. https://doi.org/10.12342/zgstly.20210034

    Since 1978, tourism geography research in China has been characterized by "the gradual improvement of theoretical framework, the strengthening of applied research, the maturity of research methods, the wide application of new technologies, the comprehensive multidisciplinary research, and the expansion of international academic exchanges." Based on the newest research and development of the tourism geography in China and current national and social needs, the new research topics of tourism geography in China were discussed in this article. The topics include: the pattern and evolution of tourism destination system, mechanism of tourism development in the context of the differentiation of natural and humanities environment, tourism ecological civilization construction and regional tourism resources protection and utilization, the regional pattern of tourists flow and behavior and a "dual circulation" development pattern, the spatial-temporal relationship between tourism and regional development and the mechanism of balanced development, geography factor in the high quality development of Chinese tourism industry, tourism destination multi-source information integration and decision support system construction.

  • Inheritance and Development in Ecotourism Research
    LIN Mingshui, LI Chunying, WANG Fuyuan, GAN Mengyu, WU Shidai
    ECOTOURISM. 2021, 11(1): 111-126. https://doi.org/10.12342/zgstly.20210003

    Rapid industrialization, urbanization, informatization and globalization have brought tremendous technological progress and irreversible environmental changes, which lead to inevitable transformation and development of traditional villages. During the process, how do we preserve and continue the culture nature of traditional villages but also reconstruct the cultural ecology to adapt to the new environmental changes is the core task in the new era of research on protection and utilization. This paper used literature analysis and retrieved the literature on traditional village cultural ecology research from CNKI and web of science databases. Taken into consideration of the system and practice of the national cultural ecological protection area, this paper comprehensively elaborates the concept of traditional village cultural ecology from the perspective of culture and ecosystem. It further explores the meaning of cultural ecological adaptability of traditional villages, the evolution process of cultural ecological system, cultural ecological balance regulation, and cultural ecological adaptability management. Based on this, the idea of refining the cultural characteristics and cultural core of traditional villages was proposed. The method of evaluating the ecological adaptability of traditional village culture, and the mode of optimizing the regional systematic protection and utilization of traditional village cultural ecology were suggested. The findings offer implications for systematically solving the problem of cultural ecological imbalance in traditional villages, encouraging local research of cultural ecology in the protection and utilization of traditional villages in China, and promoting China's rural revitalization.

  • Wildlife Tourism
    WANG Jiayu, CAI Jing, XU Feifei
    ECOTOURISM. 2021, 11(5): 720-732. https://doi.org/10.12342/zgstly.20210071

    A harmonious relationship between human and animal is key to the sustainable development of wildlife tourism. This study starts from animal ethics, takes online reviews as data source, and uses text mining, social network analysis, and IPA model analysis methods to analyze the differences in the embodied experience of tourists in wildlife tourist attractions with different ethical orientations. Conclusion are as follow: (1) Different ethical orientations affect the operation mode of wildlife tourism attractions. (2) From the perspective of embodied theory, wildlife tourism experience is multidimensional and complex that includes physical, situational, and cognitive-emotional experiences. Three layers and six dimensions are identified. (3) Because of the differences in the supply of wildlife tourism attractions with different ethical orientations, there is a structural difference between cognitive-based and physical-based tourist experiences.

  • Coastal and Marine Tourism
    LU Jiaxin, GAN Mengyu, LIN Yaqing
    ECOTOURISM. 2021, 11(4): 615-630. https://doi.org/10.12342/zgstly.20210068

    Recreational fishery is the combination of traditional fishery, tourism, and leisure industry. It is also a new branch of tourism research. Recreational fishery plays an important role in innovating the forms of tourism development and promoting the construction of the "Beautiful Countryside". This study used recreational fishery papers published in the core journals of CNKI database, CSSCI, and CSCD as data sources, and the bibliometric software CiteSpace to analyze and draw knowledge maps. Findings show that the recreational fishery research development of our country has experienced two stages: initial exploration stage and rising development stage. Multi-disciplinary participation and research framework have been basically formed. Research contents focus on the development pathway of recreational fishery. Meanwhile, the meaning of the concept, resource development and evaluation, product expression forms, developmental benefits, management, and marketing strategy of recreational fishery, are also the areas where scholars pay attention to. Finally, considering the background of leisure fishery in China, this paper put forward the following five developmental insights to the future study on fishery: constructing native theory system, incorporating research fields with national strategic policies to broaden research ideas, focusing on "people-fishing" relationship changes, investigating leisure fishery's green low carbon pattern, making the research on developmental issues as the main line.

  • Review and Prospect of Tourism Geography Research
    LU Lin, XIAO Honggen, ZHOU Shangyi
    ECOTOURISM. 2021, 11(1): 42-51. https://doi.org/10.12342/zgstly.20210037

    Cross-culture, cross-discipline, and cross-field research in tourism geography has become a new trend. How we promote multi-culture, multi-discipline, and multi-field research has become a key issue in tourism geography research that needs to be solved urgently. This article focuses on the cross-cultural, cross-disciplinary, and cross-field perspectives of tourism geography research. Firstly, the importance of cross-culture communication in tourism geography research from a macro level is discussed. Secondly, the explanatory power of cross-discipline research in the phenomenon of tourism geography from the disciplinary level is demonstrated. Finally, the unique role of cross-field research in exploring new trends in tourism development from the field level is analyzed. This article holds that the focuses of Chinese tourism geography research should adhere to the spirit of openness, inclusiveness, and diversity; closely integrate with China's economic and social development practices in the new era; and develop tourism geography with Chinese characteristics.

  • ECOTOURISM. 2021, 11(3): 468-470.
  • Review and Prospect of Tourism Geography Research
    BAO Jigang, XI Jianchao, SHEN Shiwei, LIU Menghao, VIOLIER Philippe, LUO Danna
    ECOTOURISM. 2021, 11(1): 11-26. https://doi.org/10.12342/zgstly.20210042

    In the era of mass tourism, the development of China's tourism industry is entering a period of great change and adjustment, which requires us to re-examine the transformation of China's tourism geography research based on the basic national conditions of China's tourism industry. The paper holds that the internationalization of tourism geography research in China is an important trend, and this internationalization also promotes the process of research localization to a certain extent. On the whole, the research of tourism geography with Chinese characteristics should be rooted in the major needs of tourism industry to realize the transformation. In terms of the research object, it should be expanded from the research of typical tourism destination to the research of optimization of recreation space. In terms of research focus, it should be gradually transformed from the study of tourism elements to the study of process simulation and the prediction of complex regional system of tourism destination. In terms of research paradigm, it should be further improved from the disconnection between existing theoretical research and planning practice to the effective link of "theoretical research-planning practice-policy application". In this process, foreign tourism geography research can provide important reference for China's tourism geography research.

  • Review Article
    LIN Xudan, WEI Lei, ZHU Hong
    ECOTOURISM. 2021, 11(4): 498-516. https://doi.org/10.12342/zgstly.20210004

    Journals are important for determining the quality, academic values, and future implication for literature analysis. High quality journals represent the authority of academic research. To fully grasp the development patten and research quality of tourism geography in China, Acta Geographica Sinica is selected for analysis. Tourism research papers in Acta Geographica since 1990 were collected. CiteSpace was utilized for mapping the tourism geography research in the past 30 years. This paper shows major academic groups, research institutions, hot topics, and time evolution of tourism geography research published since 1990, and demonstrates the development of tourism field in the past 30 years. Results show that: the number of papers on tourism geography is increasing. Themes become diversified but mainly focus on "tourism development", "tourism flow", "tourism impact" and "spatial pattern". Research in tourism geography has undergone three stages: traditional tourism research, heritage tourism research, and diversified development. Research hotspots, methods, and development of tourism geography are affected by the upper level discipline. The hotspots of tourism geography research include not only traditional tourism geography topics, but also current geographical research trends, such as humanism, Marxism etc. Moreover, after the 20th century, tourism geography research started to incorporate humanism and positivism, which is in line with the trend of other branches of human geography. The research is aggregating to the East of China. The future tourism geography research needs to focus more on the central and western China. Since empirical research is far more than theoretical research, and traditional research topics still account for a large proportion, future tourism geography research should enhance academic cooperation and communication, integrate multi-disciplinary knowledge, and emphasize theoretical innovation to promote tourism geography development.

  • Shen Qingqiong, Ou Weiqiang, Zhong Xiaoyan
    ECOTOURISM. 2022, 12(5): 736-752. https://doi.org/10.12342/zgstly.20220090

    It is still controversial whether the development of tourism economy can promote common prosperity. Based on the inter-provincial panel data of China from 1999 to 2019, this paper adopts the dynamic spatial Durbin model to construct four spatial weight matrices with the dual perspectives of geographical and economic characteristics, and investigates the impact of tourism economic development on regional common prosperity and the spatial spillover effect. The results show that: (1) Both geographical and economic characteristics have impacts on the spatial effect of tourism economic development promoting common prosperity, yet economic characteristics have a greater impact. (2) The development of tourism economy has significantly promoted the development of common prosperity, which not only improves the overall level of prosperity, but also has the sharing effect that contributes to equality. However, the effect of growth, “making the cake bigger”, is stronger at present, and the spillover effect of tourism economy still has room for improvement in narrowing regional economic gap. (3) Tourism economic development level affects the industrial structure rationalization factor, which shows an inverted “U” shaped double threshold feature. We should actively promote the transformation and upgrading of industrial structure when the tourism economic development is at low level; and pay attention to the rationalization of industrial structure transformation and avoid industrial hollowing when the tourism economic development reached a higher level.

  • Discussion of Frontier Disciplines
    TANG Chengcai, ZHA Jianping, ZHANG Jiekuan, TAO Yuguo, WANG Liguo, WANG Lu, HAN Ying
    ECOTOURISM. 2021, 11(4): 471-497. https://doi.org/10.12342/zgstly.20210084

    Actively responding to global climate change and resolutely implementing the "dual-carbon" goal proposed by the CPC Central Committee are important missions for the high-quality development of China's tourism industry. Based on the carbon emission evaluation of China's tourism industry from 1990 to 2020, this paper forecasts future carbon emission from 2021 to 2060, and subsequently analyzes the major challenges, tasks, and approach. The results show that: (1) China's tourism carbon emission history can be divided into four stages. The carbon emission structure shows prominent features, with tourism transportation and leisure vacation as the main body. Only with the promotion of low-carbon emission can we achieve the carbon peaking target of tourism industry in 2030-2035 during the post epidemic era and reduce the resistance to carbon neutrality. (2) China’s tourism industry faces 5 major challenges in achieving the "dual-carbon" goal, including rapid growth of tourism carbon emissions, threats from global climate changes, fuzzy carbon emission boundaries, strong demand for quality tourism, and insufficient carbon reduction technologies. Therefore, it is necessary to establish the major tasks from 3 dimensions: macro - industry, meso - destination and enterprise, and micro - tourists, as well as adhere to the 5 development principles, including overall coordination, adapting measures to local conditions, respecting laws, promoting science and technology, and differentiation. (3) The approach to China's tourism "dual-carbon" goal in the context of high-quality development should incorporate three aspects: supply side, consumption side, and policy support. On the supply side, it is critical to accelerate the adjustment of energy structure, increase the investment in carbon reduction technology, and enhance carbon sink capacity. On the supply side, it is critical to promote the carbon reduction of tourism consumption subjects, consumption sites, and service organizations. On the policy support, it is critical to accelerate the improvement and innovation of low-carbon policies. Based on the research frontier of achieving the "dual-carbon" goal of China's tourism industry, this paper preliminarily establishes the theory of tourism "dual-carbon" and enriches the theory of low-carbon tourism, which will provide decision-making insights for achieving the "dual-carbon" goal of China's tourism industry in the context of high-quality development.

  • Peng Hongsong, Liu Han, Shang Xiaoyan, Zhang Shi’en, Zhang Jinhe, Yu Hu
    ECOTOURISM. 2022, 12(2): 220-236. https://doi.org/10.12342/zgstly.20220019

    Tourism is regarded as an important tool for the implementation of the 2030 sustainable development goals (SDGs); however few studies have systematically sorted out relevant research achievements, resulting in unclear research progress and knowledge gaps in this field. This study takes 82 tourism SSCI journals included in the Web of ScienceTM database from 2015 to 2021 as samples, and aims to reveal the research development context and academic hotspots by sorting out the response of the tourism academic community to the 2030 SDGs, and to have a glimpse of possible knowledge gaps and inspire future research directions. The results show that: (1) The research on SDGs connected with tourism in 2030 has been positively responded by the tourism academic community, and has experienced two stages: initial exploration and rapid development. (2) Research hotspots focus on tourism and no poverty (SDG 1), good health and well-being (SDG 3), gender equality (SDG 5), clean water and sanitation (SDG 6), affordable and clean energy (SDG 7), decent work and economic growth (SDG 8), reducing inequality (SDG 10), responsible consumption and production (SDG 12), climate action (SDG 13), and peace, justice and strong institutions (SDG 16). (3) Tourism is an active contributor to the implementation of the 2030 SDGs, but it faces many potential challenges and external threats. (4) In the future, it is necessary to focus on expanding the research framework for the connection of tourism to the SDGs, examining the contribution and challenges of tourism to the SDGs, clarifying the trade-offs and synergies that tourism affects SDGs, and paying attention to the contextual factors of tourism connection to the SDGs.

  • Marine Tourism
    Zhai Song, Lyu Ning, Li Ye, Fang Junhan
    ECOTOURISM. 2022, 12(5): 848-860. https://doi.org/10.12342/zgstly.20220059

    Travel itinerary is affected by the spatial distance between destinations, tourism experience and traffic conditions. The traditional travel itinerary design is mainly based on the spatial distance between destinations with the application of ant colony algorith. Based on ant colony algorithm and Pareto optimal model, this paper constructs a multi-objective optimal tourism route planning and design method considering the factors of spatial distance between destinations, weather conditions and transportation. Through MATLAB simulation experiment, with the fixed travel time, the improved method is comprehensively evaluated from the perspectives of spatial distance, traffic experience index and browsing experience index (based on weather conditions). The results show that in the experiments of multiple tourist cities (scenic spots), the traditional ant colony algorithm sacrifices a lot of optimization of the two indexes in order to obtain the shortest distance. Although the improved ant colony algorithm increases the route distance, tourists can obtain more tourism experiences, which verifies the effectiveness of multi-objective optimal tourism itinerary planning and design under the Pareto optimal model.

  • Special Issue: Theoretical Frontiers and Academic Innovation of Rural Tourism Research in the New Era
    ZHENG Qunming, TIAN Tian, Yang Xiaoya
    ECOTOURISM. 2021, 11(3): 441-454. https://doi.org/10.12342/zgstly.20210053

    Forest is a kind of tourism landscape resources with ecological aesthetic value, and forest village is an important type of countryside. It is of great significance to scientifically understand the spatial distribution characteristics and influencing factors of national forest village for the construction of rural ecological civilization, the sustainable development of rural tourism and the implementation of rural revitalization goals.The first batch of 3947 national forest villages in China were taken as the research objects in this study. The spatial distribution characteristics of national forest village were analyzed by mathematical statistics and ArcGIS spatial analysis technology. The influencing factors were examined by using Geodetector. The results are summarized as follows: (1) The spatial distribution of national forest villages was a typical agglomeration type and the overall distribution was unbalanced with “Hu Line” as the obvious boundary, showing the distribution characteristics of "dense in the east while sparse in the west." (2) The spatial distribution of national forest villages also displayed as "multi-core agglomeration and contiguous distribution," forming three high-density contiguous areas with the widest radiation range: the Taihang Mountains in the border area of Henan, Shanxi, and Hebei, Jiangsu, Zhejiang, and Anhui intersecting area, and Guangdong, Jiangxi, and Fujian intersecting area. (3) Landform, river, Endowment of forest resources, population scale, economic development level, and transportation location were the main influencing factors of the national forest villages spatial distribution. Influenced by natural environmental factors and socioeconomic factors, national forest villages were mainly distributed in plain and hilly areas, areas with dense river networks, areas with high forest coverage rate, and more developed areas with dense population and advanced transportation.

  • Research Tourism
    Zheng Wenjuan, Zhang Lin
    ECOTOURISM. 2023, 13(3): 510-525. https://doi.org/10.12342/zgstly.20220167

    Based on the theory of attitude-behavior-context, this paper divides the environ- mental attitude into two levels: preservation and utilization, on this basis, we introduce subjective happiness variables, and focus on the mediating effects of environmental behavior on the relationship between natural connectedness and environmental attitude. The results of 332 valid questionnaires analysis showed that there was no significant relationship between children’s attitude to environment utilization and their natural connectedness, environmental behavior and happiness. Natural connectedness and environmental behavior are all precursor factors of children’s happiness. Environmental behavior plays a partial mediating role between natural connectedness and children’s happiness, and environmental behavior plays a complete mediating role between environmental preservation attitude and children’s happiness. Environmental protection attitudes and environmental behavior play a chain mediating role between natural connectedness and children’s happiness. Based on the above conclusions, society, schools and parents should increase the time and opportunities for children’s contact with nature and outdoor activities through environmental education courses and study tours for children, cultivate children’s attitude of environmental protection, enrich children’s ways of contact with nature, enhance children’s sense of happiness. The model and related conclusions in this paper enrich and expand the study of children’s environmental psychology, especially in promoting the study of children’s environmental behavior and children’s wellbeing.

  • Toursim of Leisure Block
    Xu Chunxiao, Guo Siying
    ECOTOURISM. 2023, 13(1): 152-168. https://doi.org/10.12342/zgstly.20220107

    The characteristics of business formats in historical and cultural blocks are the embodiment of market law. Based on the survey data of Taiping District in Changsha, supplemented by relevant data of internet platform, this paper classifies commercial types of Taiping District in Changsha, analyzes the characteristics of the business formats from multiple perspectives, and discusses the influencing factors of those formats by using disordered multi-classification logistic regression. The results of this study are revealed as follows: (1) The business types of shops in historical and cultural blocks can be optimized into five categories: catering, shopping, accommodation, sightseeing and entertainment, and others, which contains fifteen sub-categories. (2) The horizontal spatial distribution of formats shows a phenomenon of flower arrangement distribution pattern in the scale of shops, and the diversification characteristics of pairwise combination of business formats. The vertical spatial distribution shows that the number of shops and types of business formats decrease from low level to high level, while the scale of shops increases from low level to high level. As the floors increase, the diversity of formats weakens whilst the centralization of formats intensifies. (3) The spatial agglomeration of formats shows the vertical distribution clustering phenomenon at the entrance and the end of streets, and the “agglomeration-differentiation” phenomenon of the scale of shops. (4) The scale of shop, the type of street and the representative level of collective memory have a significant effect on the types of the formats, the layout of beverage shops, snack shops, clothing shops, specialty shops and accommodation shops is significantly correlated with the type of street; the layout of specialty shops, jewelry shops and accommodation shops is significantly correlated with the scale of shop; the layout of clothing shops and entertainment shops is significantly correlated with the representation level of collective memory.

  • Lu Jun, Tao Wei, Lin Qingqing
    ECOTOURISM. 2023, 13(5): 740-761. https://doi.org/10.12342/zgstly.20230119

    The intricate connection between tourism and gentrification reveals the multifaceted interplay between tourism development and the reconfiguration of urban and rural social landscapes. The concept of ‘tourism gentrification’ offers a valuable lens to dissect the political economy and socio-cultural mechanisms behind this phenomenon. Drawing from a comprehensive analysis of Chinese and Western literature on tourism gentrification, this study yields the following insights: (1) Tourism gentrification emerged in tandem with the evolution of gentrification concepts and phases, aligning itself with the research agenda of planetary gentrification. This framework is profoundly influenced by theories of glocalization, uneven development, circuits of capital, and post-colonialism. (2) Western research topics focus on the measurement of tourism gentrification, the production and consumption of gentrified tourism spaces, links between tourism gentrification and travel patterns, and its intersection with short-term rentals. Scholars also examine its impacts and potential mitigation strategies. (3) In the context of China, the interplay between urban and rural domains, the role of the state (government), and system design offer fertile ground for the development of novel theories on tourism gentrification. (4) Informed by a planetary perspective, tourism gentrification sheds light on a fresh research paradigm emphasizing dynamic, relational, and multi-scale processes in the uneven development of social space propelled by tourism. In the future, the research on tourism gentrification in China needs to understand more deeply the process and mechanism of tourism-driven transformation of urban-rural human-land relations, analyze the issues of social equity and sustainable development, and bring into play the theoretical value of the tourism gentrification perspective in safeguarding spatial justice and realizing common prosperity.

  • Inheritance and Development in Ecotourism Research
    GAO Caixia, LIU Jiaming, ZHANG Shuying, ZHU He
    ECOTOURISM. 2021, 11(1): 127-140. https://doi.org/10.12342/zgstly.20210008

    Ecotourism plays an important role in promoting the protection and utilization of ecological resources in natural preserves in a scientific way and coordinating the sustainable development of man-land relationship in natural preserves. In the context of the new natural preserve system development in China, the utilization of natural preserves also needs to be creative and optimized. By reviewing the 546 papers of ecotourism in natural preserves published on Chinese National Knowledge Infrastructure (CNKI) since 1996 and using CiteSpace as a visualization tool, this paper presented the research stages and their characteristics, research hotspots, and main contents. This paper also detailed the domestic research from five aspects: connotation and principles, planning and design, functional zoning, operation and management, and community participation. Moreover, this paper provided a summarize on the scale, method, and content of the research, and discussed how to promote the research of natural preserve utilization in China.

  • Zhang Jinhe, Su Yang, Zhong Linsheng, Wu Chengzhao, Zhang Yujun, Li Peng, Xue Huaju, Xu Feifei, Zhang Hongmei, Zhang Xiangju
    ECOTOURISM. 2022, 12(2): 189-207. https://doi.org/10.12342/zgstly.20220071

    The scientific protection of national parks and the high-quality development of tourism are major practical needs and important scientific topics facing the construction of national park systems. On the basis of explaining the characteristics of high-quality development of national parks, theoretical thinking and interdisciplinary dialogues are conducted on theoretical and practical issues such as ecological protection, eco-tourism, franchising, protection mode, interpretation system, ecological industry, community participation, and management system of national parks. The analysis believes that: (1) scientific research is the cornerstone of the scientific protection of national parks and the high-quality development of tourism. (2) Ecotourism is an important way to realize the value of ecological products in national parks. Its necessary conditions are factor support system, franchise system and key policy breakthrough. (3) Franchise and franchise system are the protection mechanism. It is the inevitable trend of future development from tourism franchise to community franchise, biotechnology franchise, infrastructure franchise and regional joint franchise. (4) Community participation is the basic guarantee for the high-quality development of national parks. Channel expansion, capacity improvement, co-construction and sharing are important ways to improve the quality of community participation. (5) Cultural service is an important part of the multiple functions of national parks. The construction of scientific interpretation system, physical platform and virtual platform is conducive to promoting the supply of cultural services and the realization of social and cultural values.

  • Border tourism
    Gao Jun, Cao Kaijun, Xu Mingyue, Kong Decheng
    ECOTOURISM. 2022, 12(3): 442-455. https://doi.org/10.12342/zgstly.20220016

    In the context of the Belt and Road Initiative, Chinese border tourism has entered a new development stage. Xinjiang, positioned as the core zone of the Silk Road Economic Belt, has seen increasing strategic advantages, and its border tourism is increasingly being promoted by different levels of governments. Drawing on first-hand data mainly through semi-structured interviews with government and business representatives in Khorgos on the China-Kazakhstan border, in combination with rich secondary sources of data, this study sets to unveil the evolution of Xinjiang’s border tourism development and its affecting factors. The findings show that border tourism in Xinjiang has gone through two stages, namely inbound tours for shopping and trade in the 1990s, and domestic tours for border port sightseeing since the 21st century. China’s geopolitical and geo-economic relations with neighboring countries, Xinjiang’s security situation, location of border port, regional socio-economic development level, and tourism supply level are identified as the major determinants of Xinjiang’s border tourism development. The study advances the understandings of regional difference in terms of Chinese border tourism development, and offers practical implications for border tourism development in Xinjiang.

  • Review and Prospect of Tourism Geography Research
    SIN Harng Luh, XU Honggang
    ECOTOURISM. 2021, 11(1): 66-77. https://doi.org/10.12342/zgstly.20210038

    The tourism sector — once thought as a highly resilient industry that has seen immense growth in the past few decades and was envisioned to continue on this trajectory in the coming decades — has been faced with intense challenges since 2020 due to the global Covid-19 pandemic. Yet, numerous key issues that were originally considered in tourism geographies remain relevant — if not more so as a result of this global pandemic. This paper reviews the major areas of research in tourism geographies in the recent decade as a signal of what kinds of emphasis the subdiscipline should focus on in the coming decades. These include tourism's impact, influence, and relationships with sustainable development goals; climate change; making "better tourism" in the post-Covid world; shifting geographical dimensions of tourism in recent and coming decades; and the rapidly emerging digitalization of tourism services and social media's influence on tourism. From being marginalized in comparison to work and other subdisciplines in Geography, the pandemic has shown in numerous ways that leisure and tourism was never peripheral to begin with — it serves as an important economic industry, as much as it contributes to people's social well-being and imaginations of happiness. As tourism geographers, this offers numerous pressing research areas that must now be looked into.

  • Ice-snow Tourism
    WU Bin, LIU Jincheng
    ECOTOURISM. 2021, 11(6): 938-952. https://doi.org/10.12342/zgstly.20210102

    From both the supply and demand sides, this article discusses the impact of the Beijing Winter Olympics on China's ski industry. The article predicts the development trends of China's ski industry after the Winter Olympics, providing references for the theoretical research and practical development of China's ski industry. The results show that: China's ski market is at a rapid growth stage, and the Covid-19 pandemic has not changed the long-term positive trend. After Winter Olympics, policy legacies will continue to benefit the public, ski consumers will become younger, and industry development will become more standardized. The digital operation and all-season operation will receive more attention. The ski market in China will continue to grow. It is estimated that in 2030, the number of ski visits in China will reach 57 million, and the market will be gradually transformed from beginner market to leisure vacation market. The ski industry will enter into a period of stable development.

  • Lu Wenbin, Zhong Shi’en, Lyu Tian, Zhang Chuyi
    ECOTOURISM. 2023, 13(4): 570-584. https://doi.org/10.12342/zgstly.20230067

    In the era of mobile internet, there is a new competitive pattern and trend in short-form video marketing among tourism destinations. However, there has not been a systematic investigation on how short-form videos produce and market the tourism destination images. Starting from the meaning of short videos to people's life experience and existence, this paper took Wuzhen as an example, selected 8 popular short-form videos (4 official videos and 4 influencer videos) on the Douyin platform, and used comprehensive methods including netnography and field survey to analyze the thematic characteristics of Wuzhen’s tourism destination images in short-form videos. The results indicate that: (1) In terms of constituent elements of the tourism destination images, both official videos and influencer videos highly emphasize the outstanding universal value (OUV) of Wuzhen’s heritage value, natural ecological environment, and humanistic connotations. Besides that, the official videos also incorporate the nostalgic feeling of “home”. (2) In terms of thematic significance of the tourism destination images, Wuzhen is characterized as a place with three meanings, the taohuayuan (literally, peach blossom spring) — an ideal and utopic land of peace away from the turmoil of the world; the unique cultural “alien space”, and the “sacred nostalgic place” that allows people to calm down. (3) In terms of the production mechanism of the destination image, the official video emphasizes the “constructed authenticity”, and its anchor point is “beauty”; while the influencer video emphasizes the “objective authenticity”, and its anchor point is “truth”. This study provides a feasible analytical framework of “constituent elements + thematic meaning + authenticity” for video image data analysis: frame should be seen as the analysis unit; the conclusions should be interpreted around its thematic significance in the sense of being; and authenticity is the fundamental topic that cannot be avoided in video image data analysis. This study also points out that compared with the official channels, tourism managers need to pay attention to the value and role of internet influencers in contemporary short-form video tourism marketing.

  • Marine Tourism
    Qiao Guiqiang, Lin Xinyu, Lu Qingyang, Zhou Bin
    ECOTOURISM. 2022, 12(5): 874-888. https://doi.org/10.12342/zgstly.20220134

    Leisure fishing and maritime tourism serve as an important orientation for fishermen’s livelihood transformation. Therefore, it is of great significance theoretically and practically to investigate the influencing factors in the process of fishermen’s livelihood transformation, and fishermen’s decision on tactics selection. This paper adopts the push-pull theory and sustainable livelihood framework to study the factors that influence fishermen’s livelihood transformation and to uncover the veil of fishermen’s livelihood reconstruction through tourism. Qualitative data were collected in Xiangshan, Ningbo, through interviews and no-participatory observations. The research findings indicate that: (1) The push factors including functional change of natural capital, the change of human capital, the upgrade of physical capital and the dysfunction of cultural capital from the “fishery livelihood mode” and the pull factors including policy support, improvement of job environment, the optimization of family relationship and attachment to maritime culture from the “tourism livelihood mode” are leveraged to promote the transformation. (2) The livelihood capitals of sea-lost fishermen include natural capital, human capital, social capital, financial capital, physical capital and psychological capital; yet, the absence of psychological capital in the framework hinders the livelihood transformation. (3) The sea-lost fishermen have four types of tactics to cope with the livelihood transformation according to the matrix of livelihood capital’s coverage and richness: escape, exploration, focus, and innovation. The paper theoretically extends the application of sustainable livelihood theory, identifies the factors that affect sea-lost fishermen’s livelihood transformation, and verifies the possibility and unique value of the livelihood transformation via practicing tourism.

  • Review Articles
    WANG Jiaoe, LI Tao
    ECOTOURISM. 2022, 12(1): 1-15. https://doi.org/10.12342/zgstly.20220005

    In order to achieve the high-quality development of transportation and tourism integration in China in the context of building national strength in transportation, it is of great significance to recognize the development context and future trend of the research on the integration of transportation and tourism in China, and to promote the innovation of theories and methods. Results show that: the number of papers on transport and tourism integration is increasing. Themes become further diversified and deepened and show the characteristics of an increasing intersection of multi-disciplines. The domestic research on the integration of transportation and travel shows three stages: the initial exploration stage from 1998 to 2006, the rapid development stage from 2007 to 2014, and the prosperity and development stage from 2015 to 2021. The research topics are mainly related to: (1) the layout and accessibility evaluation of tourism facilities; (2) the interaction between air transport and tourism development; (3) the reconstruction of the spatial pattern of high-speed railway and regional tourism; (4) the analysis of tourism flow and tourists' travel behavior; (5) the travel characteristics of tourism traffic under the disturbance of epidemic situation; (6) the integration of development path and product design. Based on the development trend of the discipline and the changes of the tourism market, the future research on the integration of transportation and tourism should focus on: (1) the theoretical innovation of the research on the integration of high-quality collaborative development; (2) the research on the cross-integration of traffic and tourism information technology; (3) the research on the adaptation of comprehensive three-dimensional traffic network oriented to the integration of transportation and tourism; (4) the reconstruction of high-speed traffic to tourism regional system; (5) the research on the patterns of tourists' travel behavior supported by big data; (6) evaluation of environmental effects of tourism traffic resources; (7) theory and practice of transport and tourism integration product design.

  • Environmental Influences of Ecotourism
    WANG Mengdi, LIU Jiaming, ZHU He, LIU Dianfeng
    ECOTOURISM. 2021, 11(2): 266-282. https://doi.org/10.12342/zgstly.20210021

    Mountain scenic area is important destinations to tourists, in which the activities are related to the safety of mountain ecosystem. Constructing ecological security pattern in mountain scenic area is important for protecting key species in the ecosystem and maintaining the overall function of the ecosystem. It is also an important guarantee for the sustainable development of the scenic area. This study chose Yunqiu Mountain Scenic Area as a case study and representative rare animal - Crossoptilon Mantchuricum in Lvliang mountains as study objects. GIS method was used to extract the ecological source areas of Crossoptilon Mantchuricum. Ecological corridors were identified, and ecological network was constructed using Minimum Cumulative Resistance (MCR) model and gravity model. Moreover, the connectivity and sensitivity of the ecological network were analyzed and suggestions for optimization were proposed. The results show that: the overall size of the Yunqiu Mountain ecological source area is relatively small, and the spatial distribution is uneven. There is a medium level of network connectivity, at the center of which there are many corridors between source areas, forming a mash-shape connection. While corridors between source areas on the edge of the network are simple, forming a tree-shape connection. According to the sensitivity evaluation criteria, the scenic area is divided into extremely sensitive area, highly sensitive area, moderately sensitive area, slightly sensitive area, and insensitive area. The overall sensitivity of the area where the ecological network locates is low, but there still exist high-risk nodes. Considering the different sensitivity levels of areas where the ecological network locates, this paper proposes three suggestions for optimization: Interference Reduction Protection, Recovery Protection, and Construction Protection. This research provides scientific-basis for protecting the ecology of the Yunqiu Mountain Scenic Area.

  • Toursim of Leisure Block
    Li Yajuan, Ouyang Chenxing, Wang Juan, Wang Chengqi, Hu Jing
    ECOTOURISM. 2023, 13(1): 62-77. https://doi.org/10.12342/zgstly.20210118

    Characteristic block in big cities is a new urban spatial pattern and block economy model. Studying the evolution and driving mechanism of land use spatial pattern of characteristic blocks has important guiding significance to the optimization of urban spatial structure. This paper takes Chu River Han Street, Wuhan as an example, applies land use change index model and GIS analysis technology to examine its land use evolution process since its opening in 2011. This study also tries to reveal the mechanism. The results show that: (1) From 2011 to 2021, the change and transformation of land use in Chu River Han Street showed “rapid-to-stable” development. The land use for commercial services, transportation, tourism, and water area continued to expand. The land use for green space and other land continued to shrink. A road layout of “4 horizontals and 4 verticals”, a water area layout of “2 lakes and 1 river”, and a tourism land use pattern of “4 districts and 1 axis” were formed. (2) The functional pattern of Chu River Han Street has transformed from residential function to comprehensive service function including shopping, catering, leisure and entertainment, cultural experience, and senior living space, forming a spatial layout model with cultural tourism area as the core and public service area as the periphery. (3) As a typical landscape remodeled block, the evolution of land use spatial pattern of Chu River Han Street is the result of the interaction between human and land under the background of the optimization of the functional structure of big cities. Driven by internal and external factors such as resource endowment, location advantage, tourism market demand, and government policy guidance, it has become an urban tourism complex with industrial agglomeration and radiation effect. (4) Compared with traditional preserved historical blocks, landscape remodeled blocks have strong effects on promoting the surrounding areas, reflect more urban characteristics for viewing, and the evolution of land pattern is less affected by the historical environment. The development of the two types of blocks cannot be separated from the spatial carrier (land) and spatial pattern.

  • Review and Prospect of Tourism Geography Research
    ZHANG Jie, DONG Xuewang, WANG Xia, ZHANG Honglei, CUI Fengjun, XU Yifan
    ECOTOURISM. 2021, 11(1): 27-41. https://doi.org/10.12342/zgstly.20210045

    In the context of the rapid development of China's tourism industry, tourism geography research has always been integrated with national strategic needs, providing crucial theoretical support for China's tourism industry practice. Chinese tourism geographers have made a noticeable impact in this process, with tourism being a meaningful way to transform the advantages of resources and environment into ecological and economic benefits under the support of the critical concept of "Lucid Waters and Lush Mountains Are Invaluable Assets" by establishing a mechanism to realize the value of ecological products and building a policy and institutional system to transform lucid waters and lush mountains into invaluable assets. By establishing a mechanism for realizing the value of ecological products, tourism development has become an essential means for backward regions to get rid of poverty. The measurement and analysis of the multidimensional poverty reduction effect of tourism can help identify poverty more accurately, and then study the multidimensional poverty reduction effect of tourism development on the economy, society, culture, and environment of impoverished regions. Through the research on the evolution of tourism spatial patterns under the influence of transportation in the new era, the differences in tourism influence regions, and the spatial behavior of tourism transportation, we can provide some theoretical support for sustainable and high-quality development tourism transportation. Facing the national strategic needs and work priorities, tourism geography research practice is both an effective combination with national conditions and a broad academic world.

  • Inheritance and Development in Ecotourism Research
    ZHONG Linsheng, LI Meng
    ECOTOURISM. 2021, 11(1): 95-110. https://doi.org/10.12342/zgstly.20210010

    Ecotourism is an important branch of tourism research. Under the influence and cultivation of the concept of sustainable development and the practice of ecological civilization construction, China has made considerable progress in the theoretical research and practice of ecotourism in the past 30 years. Chinese Core Journals of the CNKI database and CSSCI source journals were selected in this study. The literature received high attention, keywords, authors, and journals characteristics were analyzed. Using CiteSpace knowledge mapping analysis and considering the development of ecotourism practice, ecotourism research in China was divided into three stages in this study. The exploring stage mainly focuses on the understanding of concepts and principle of ecotourism. The development stage mainly includes the nature protected area, ecotourism development, and ecological development. The deepening stage includes more topics and involves more national strategies such as rural vitalization and ecological civilization. Finally, the paper forecasts the future trend of China's ecotourism research from seven aspects: the basic theory and research framework; the health value and knowledge of ecotourism destination; systemic research for typical regions, such as Qinghai-Tibet Plateau and protected areas; ecotourist behaviour and market cultivation; environmental, social, and economic impacts by ecotourism and their evolution rules; integration between ecotourism and local culture; management technique and community participation.

  • Wu Dianting, Guo Laixi, Liu Feng, Liu Honghong, Wang Bin
    ECOTOURISM. 2022, 12(4): 533-549. https://doi.org/10.12342/zgstly.20210094

    Tourism is China’s strategic pillar industry. Building China into a tourism power is an important aspect indicating the rise of the country. Starting with the analysis of the experience of the world tourism powers, this paper investigates the factual basis, opportunities and challenges of China’s tourism development, and puts forward the connotation, objectives and strategic countermeasures of building the world tourism power with Chinese characteristics. China has a large territory and diversified natural landscapes, a long history and diversified cultural landscapes, a large population and massive economic output, a high degree of openness and a humanistic business environment, and a gradually mature and promising tourism industry. Thus, it is feasible to build a world tourism power, yet it also faces many challenges, which requires joint efforts from the aspects of politics, industry, academia and even society. We should actively learn from the experience of world tourism powers, improve laws and regulations related to tourism, build an efficient and powerful tourism development mechanism and system, promote the integration of culture and tourism, strengthen "tourism +" and expand "+ tourism", adhere to industry-city interaction and regional coordination, develop smart tourism via digital technology, and fully mobilize favorable factors at home and abroad to build a greater China tourism brand. In addition, we need to select and build a batch of world-class tourist attractions, tourist resorts and world tourism cities to ensure the achievement of the 14th Five-Year Plan for China National Tourism Development (2021-2025).

  • Heritage Tourism
    Zeng Yanfang, Gan Mengyu, Li Shuni, Jiang Qian, Zhu Liwei
    ECOTOURISM. 2022, 12(4): 566-580. https://doi.org/10.12342/zgstly.20220076

    Tourism is an important carrier of culture and tourists are the main body of culture dissemination. Based on Appraisal theory of Emotion and Social Identity theory, this paper constructs a theoretical model in which the relationship between Maritime Silk Road cultural tourism experiential value and tourists’ cultural dissemination behavior are mediated by national pride and cultural identity. Research results show that the functional value and symbolic value of tourism experience influence tourists’ cultural dissemination behavior through national pride and cultural identity. The collective identity cognition that tourists gained in the tourism experience induced national pride, which assists the establishment of emotional connections between the maritime cultural symbols and the national collective memory, thus formed the culture identity. Driven by national pride and cultural identity, tourists converted the high emotional energy into cultural dissemination behaviors. The more national pride and cultural identity tourists experience, the more likely they are to disseminate culture, and the cultural dissemination behavior in turn strengthens their group identity. Therefore, by enhancing the elements and highlighting the achievements of the Maritime Silk Road culture, the destinations will achieve the goals of the improvement of tourists’ experiential value, the enhancement of their national pride and cultural identity, as well as the promotion of the cultural dissemination behavior.

  • Tourism under COVID-19 Pandemic
    CHEN Ganghua, LI Mohan
    ECOTOURISM. 2022, 12(1): 114-124. https://doi.org/10.12342/zgstly.20220012

    Tourist behavior has long been one of the most researched themes in tourism literature. The COVID-19 pandemic has brought enormous strikes and challenges to the global tourism industry. Within this context, an increasing number of studies related to both tourist behaviors and the COVID-19 pandemic have been published in English-language journals. Despite critical discussions on COVID-19 related tourism studies on a whole, preceding review studies have largely failed to specifically and systematically assess the up-to-date progress of and substantive contributions made by COVID-19 related tourist behavior studies. Based on an analysis of 83 articles published in the top 8 SSCI listed academic journals in the field of tourism as of 31 August, 2021, the following conclusions are drawn. First, the extant studies could be categorized, according to their research themes, into four clusters, namely risk perception and travel intention, tourism decision-making, actual behaviors and experience, and attitude towards technology. Second, quantitative studies are dominant in article number, most of which are in favor of either questionnaire surveys or experiments. Third, with respect to substantive contributions, significant theoretical contributions are rarely made in the extant studies, most of which are found approaching solving real-world problems and/or depicting consumer phenomena, instead of building theories. Specifically, those sampled studies were using a theory (or theories) either to help develop hypotheses regarding the relationships between well-known concepts or to help describe and/or interpret an alleged novel consumer phenomenon. As such, it is suggested at the end of this article that future studies could benefit greatly from more rigorous conceptualization and theorization by using qualitative methods, big data techniques, and experiments in their excavation, identification, and confirmation of the uniqueness of the COVID-19 pandemic as a public health crisis as well as the associated distinctive tourism consumer phenomena. Further, indigenized tourist behavior research related to COVID-19, which is deeply rooted in the pandemic prevention and control practices and tourism development in China, should be highly encouraged.

  • Coastal and Marine Tourism
    ZHOU Bin, XU Jinming, YU Hu, JIN Jianying
    ECOTOURISM. 2021, 11(4): 548-566. https://doi.org/10.12342/zgstly.20210005

    Island tourism is a crucial field of international tourism research. An in-depth analysis of the evolution and key areas of international island tourism research is of great significance for improving island tourism research in the context of the "maritime power" strategy and the high-quality development of the industry within dual circulation development pattern. Using the Web of Science Core Collection as data source, a visual map analysis of 1 511 papers focusing on international island from 2000 to 2019 was conducted using CiteSpace. The method was also used to reveal the development and hotspots of the research. The conclusions are as follows: (1) Island tourism research showed three different development phases since 2000: slow development phase, steady development phase, and rapid development phase. The research content has gradually shifted from focusing on the ecological environmental impact of island tourism development to the sustainable development field, which is the relationship between people and islands. (2) International island tourism research showed consumption dependence and resource dependence. Research areas and research objects mainly focused on developed countries or countries with more island resources. Among them, the three most highly cited scholars were Gossling, Hall, and Scheyvens. Most of the articles were published in three fields: environmental science and ecology, coastal ocean science, and tourism. (3) The hotspots of island tourism research included resources and environment of island tourism destinations, island tourism and global climate change, island tourism market, the economic impact of island tourism, island tourism community, consumption behavior of island tourists, island tourism planning and management, and sustainable development of island tourism. China's island tourism research should take in international island tourism research methods and results to improve theories and research methods in island tourism, and to strengthen the research on island tourism resources and environment, island sustainable tourism, economy and cultural influence, island tourists' consumption behavior and other fields.

  • National Cultural Park and Heritage Tourism
    Zheng Qunming, Hong Xinyan
    ECOTOURISM. 2023, 13(3): 438-452. https://doi.org/10.12342/zgstly.20230008

    Tourists are important witnesses and experiencers in the process of inscribing a destination as a world cultural heritage. Based on cognitive-emotional theory, user generated content (UGC) web text data in Quanzhou, content analysis methods were used to explore the differences in tourists’ perceptions of the images of World Heritage Sites before and after the successful inscription, and to reveal the impact mechanism of the inscription on tourists’ perceived images. The study found that: compared with the pre-inscription period, tourists’ perceptions of cultural values such as history, religion and art deepened after the inscription, yet their perceptions of natural attractions weakened; tourists’ perception of the image of World Heritage Sites became clearer, and the original brand and status of World Heritage Sites are more recognized; though tourists’ emotional attitudes toward World Heritage Sites has changed not much in general after the inscription, they have higher expectations for the cultural status, service quality, tourism environment, urban development of the World Heritage Sites. Cultural destinations can trigger the media’s external drive and cultural internal drive through the application, which can promote the change of tourists’ cognitive image and emotional image of the destination, and then promote the strengthening of tourists’ brand identity, service value identity, cultural identity, local identity and emotional identity. The analysis of the impact of the successful inscription on tourists' perceived image can provide a reference for the construction and enhancement of tourism images of similar destinations.

  • Inheritance and Development in Ecotourism Research
    CHEN Tian, YU Hu, WANG Fuyuan
    ECOTOURISM. 2021, 11(1): 78-94. https://doi.org/10.12342/zgstly.20210001

    As an important carrier to promote tourism transformation and high-quality development, ecotourism plays a unique role in the key ecological civilization projects such as the construction of natural reserves system, the spatial protection and utilization of national land, and the Beautiful China. In this paper, an in-depth analysis of the ecotourism development research was conducted and the key areas of ecotourism development research in China was discussed in the context of moving towards sustainable development. Analysis shows that ecotourism plays a role in promoting the United Nations Sustainable Development Goals (SDG) from multi-dimensions. Mass ecotourism is strongly applicable in the discourse system of China including modern management system, technical norms, and ecological civilization. Contemporary China's ecological tourism development is completely different from the one in foreign countries during the past post-industrial time. Both facing climate change and human activities, green low carbon and the macro background of production mode transformation, and the space development and utilization, natural protected area system construction, high quality tourism development and regional industrial structure adjustment is closely related to national strategy, such as a series of external environment and the associated elements to seek the new development of ecological tourism development path. Natural ecology, geographical features, carrying capacity, and economic development outline the contemporary China's ecological tourism development. The future studies need to build to form an integrated system that treats the resources and environment capacity as the bottom line, follows the rules of the ecological recreation opportunity spectrum and the matching of time and space, utilize space governance and modern management as improvement strategies, and takes "highly restricted, low loss" policy and technical standards into consideration. By adopting the above system, the goals of ecological environment protection and sustainable economic and social development can be achieved.

  • Regular Articles
    JIA Wentong, HUANG Zhenfang, HONG Xueting, GUO Xuqi
    ECOTOURISM. 2021, 11(5): 751-766. https://doi.org/10.12342/zgstly.20210091

    China has been accelerating the construction of a “dual circulation” development pattern, which takes the domestic market as the mainstay. The rapid development of peer-to-peer (P2P) accommodations has drawn great academic attention, as it could improve the utilization rate of idle housing resources and expand the domestic tourism market demand. However, the geographic studies of P2P accommodation in China are relatively scant. Accordingly, this study sought to identify spatial clustering characteristics and explore influencing mechanism of P2P accommodations from a geographic perspective. Airbnb in Beijing was selected as the case study. Exploratory spatial analysis and Geodetector were employed. The findings suggested that: (1) Airbnb listings were gathered in the center of the city, and sparsely distributed in the peripheral areas. (2) Hot spots were clustered in and around the fourth ring road, and there were different degrees of spatial clustering between Airbnb and other related geographical elements. (3) The number of recreational facilitir, distance to the city center, and the number of public service facilities had stronger explanatory power. The explanation power of double-factor interactions were stronger than which of single factors. (4) The clustering characteristics of Airbnb in Beijing were the result of the coupling and interaction among various elements, namely the hosts, guests, government, and platform, and these elements affected in different forms and to different degrees. Theoretically, this paper deepen the research on the tourism accommodation industry in China. Practically, empirical evidence from this study has great implications for the layout of P2P accommodations and urban governance in the future.

  • Hot Topics
    HUANG Xiang, LU Lisha, HONG Yina
    ECOTOURISM. 2022, 12(1): 49-64. https://doi.org/10.12342/zgstly.20210092

    "Internet celebrity homestay" is a new phenomenon born in the trend of social life network in tourism and accommodation industry in recent years. What elements contribute to the making of celebrity homestay and how these elements affect tourists’ purchase intention are the topics to be studied in this paper. The study was first based on the notes of key opinion leaders on the Internet community "Xiaohongshu". The method of grounded theory was used to explore and summarize the elements of the Internet celebrity temperament of a homestay. Next, a questionnaire survey was conducted to verify the influence of these factors on the Internet word-of-mouth and the purchase intention of tourists. The research finds that: (1) The configuration, style design, surrounding environment, intuitive impression, psychological feeling, and travel form of homestay are the key elements of Internet celebrity temperament in terms of a homestay. (2) The elements of homestay online celebrity temperament positively affect the tourists' purchase intention. (3) "Internet word-of-mouth" plays a complete or partial mediating role as the mechanism in above relationship. This study enriches the theory of how the attractiveness elements of homestay facilities to form online word-of-mouth and then to influence purchase intention.

  • Rural Tourism
    Yu Wei, Liu Shumin, Wang Min, Zhang Xuebo, Song Jinping
    ECOTOURISM. 2023, 13(4): 679-693. https://doi.org/10.12342/zgstly.20230122

    Tourism-driven rural transformation is a key solution to revitalize the rural areas. Based on the perspective of Actor Network Theory, we analyze the actor composition and translation paths of rural transformation in Zhuquan Villages in Yinan County as a case study, and explore the process and mechanism of multiple actors driving the village transformation from a poor village to one of the most beautiful village in China. The results show that: (1) Multiple key actors such as Yinan County government, planning team and investment developers, together with human or non-human actors such as the Village committee, villagers, bamboo forest and spring, formed during the transformation of Zhuquan village are the subjects of heterogeneous actor network construction. (2) The transformation of Zhuquan Village is characterized by stages, with the initial stage being the construction of a network of actors through administrative recruitment by the county government to ensure the decision of rural tourism. The mid-term planning team coordinated to resolve key differences among different stakeholders in the transformation process and clarify the direction of the transformation of Zhuquan Village. Later on, the investment company developed and operated the tourist attraction through a variety of conscription methods such as capital and land, which realized the coordinated development of the tourist attraction and the construction of the new village and promoted the transformation of the rural village. (3) The transformation process of Zhuquan Village is inseparable from the joint drive of key actors, and the sharing of benefits among multiple actors is a guarantee for the sustainable transformation of the village. The paper analyzes the process of continuous reconstruction of the actor network to drive rural transformation, which can provide useful reference for optimal decision-making on rural transformation at different stages of development.