Affective and cognitive integration: The impact mechanism of short video marketing content on tourists’ behavioral intentions

Kan Ruliang, Zhang Zi

ECOTOURISM ›› 2026, Vol. 16 ›› Issue (2) : 384-396.

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ECOTOURISM ›› 2026, Vol. 16 ›› Issue (2) : 384-396. DOI: 10.12342/zgstly.20250361
Tourist Behavior

Affective and cognitive integration: The impact mechanism of short video marketing content on tourists’ behavioral intentions

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 16(2): 384-396 https://doi.org/10.12342/zgstly.20250361

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