Ice-snow Tourism
DONG Suocheng, LI Yu, LI Jingwen, XIA Bing
With the approach of the 2022 Winter Olympic Games and the implementation of the strategy of "encouraging 300 million people to participate in winter sports", China's ice-snow tourism has developed rapidly and become an emerging driving industry of winter tourism in northern China. China's ice-snow industry has entered a stage of rapid development. This paper summarizes the research progress of ice-snow tourism at home and abroad. Currently, China's ice-snow tourism is still in the initial development stage with a short ice-snow industrial supply chain, low return, and weak driving effect on relevant industries and regional economic and social development. Based on this, in view of the shortcomings of China's ice-snow tourism research and from the perspectives of comprehensive ice-snow resources, large-scale ice-snow consumption, large ice-snow industry, large regional layout, and large-scale system coordination, this paper discusses the high-quality development model of China's comprehensive ice-snow tourism. It is proposed to promote the interconnection effect of ice-snow tourism that is driven by multiple factors and extensively interconnected on the core leading industries and relevant auxiliary industries such as ice-snow contest performance, ice-snow cultural creativity, ice-snow equipment manufacturing, ice-snow education and training, ice-snow leisure and entertainment. Through extensive economic and technological interconnections as well as forward, backward, and horizontal interconnections among industries, industrial and interregional input-output effects, we can build China's comprehensive ice-snow tourism industry system, cultivate the whole industry chain of comprehensive ice-snow tourism, build a comprehensive ice-snow tourism product system, and shape China's characteristic ice-snow cultural brand. We can also promote the formation of a green, low-carbon, and circular development pattern of China's comprehensive ice-snow tourism industry, and meet the growing consumption demand of tourists for comprehensive ice-snow tourism, achieve high-quality development of regional economic, social and ecological coordination. This paper aims to enrich and expand the connotation and extension of ice-snow tourism and provide decision-making insights for the green, healthy, and high-quality development of ice-snow tourism in China.