Tourism under COVID-19 Pandemic
ZHANG Menghan, DONG Suocheng, LI Fujia, CHENG Hao, LI Yu, Ayana Yangutova, GUO Kexin
With the successful bid for the 2022 Winter Olympic Games and many policies to promote the participation of 300 million people in ice and snow sports, China's ice and snow tourism has ushered in an era of rapid development. The construction boom of skating and skiing venues has been set off nationwide, ice and snow sports have become widely popular across the country, and the public attention to ice and snow tourism has increased rapidly. Based on the network data of SINA microblog about ski tourism from 2015 to 2021, this paper took four major ski regions in China as the research subject, constructed a web visibility evaluation system for ski tourism, and described the variation trend and spatio-temporal evolution characteristics of web visibility on China's ski tourism since the successful bid for the Winter Olympic Games, as well as quantitative assessed the changes in the web visibility on China's ski tourism before and after the epidemic, revealed the hot spots of the recovery of snow and ice tourism, and put forward countermeasures for the recovery and development of ski tourism in the post-epidemic period.
The results showed that the web visibility of China's ski tourism has increased rapidly since 2017, and the seasonal characteristics were obvious. Chongli-Beijing region has been leading the way in the web visibility of China's ski tourism. The spatial structure has changed from "local multi-center" to "group type" clustering development. Before and after the epidemic, the web visibility of China's ski tourism showed the characteristics of the shortening of the ski peak season, the rapid decline of web visibility, Xinjiang's and Jilin's remarkable recovery, and four major ski regions' priority attention. The effect of post-COVID-19 period superimposed Beijing Winter Olympics will be a hot event affecting the revival of ski tourism, Chongli-Beijing, northeast and northwest China will be recovered hotspots, short-term hospitality services will become hotspots of investment to help industrial recovery, the corresponding supporting services will become a hot direction in the ski resort service level optimization. Additionally, this paper proposed several recovery countermeasures, such as constructing the "Flying geese" development pattern of ski tourism in China with Chongli-Beijing as the center and northeast and northwest China as the two wings, giving priority to targeted policies in Xinjiang, Hebei and Heilongjiang, improving short-term reception capacity and providing targeted supporting services. The research conclusion will provide scientific support and decision-making basis for promoting the rapid recovery of ski tourism in the post-COVID-19 period, and provide reference for the green sustainable development of ice and snow industry in China.