Mountain Tourism
Li Lihua, Zhou Jin, Lei Ruoran
Ignoring workation is the root reason that mountain tourism has not been developed to an internationally expected level. In terms of the conceptual framework of workation by Uriely N. (2000, 2001), this article firstly consents that both workation and mountain tourism had synchronously originated from the Grand Tour, and secondly finds the workation turn in mountain areas aiming to the transformation of tourists and host residents through co-learning and co-creating, which indicates the workation features of mountain tourism. The Tibet-pair aiding is a special workation type in China. This article summarizes the five characteristics of workation existing in mountain tourism: the hardship caused by the complicated topographical condition and oppression caused by contextual condition, the culture related to political structure and power, the creative feature induced by cultural and environmental diversity, the spiritual value orientation of tourists driven by individual motivation, and the theoretical pursuits that is difficult to be explained and understood. Accordingly, this article suggests to explore the sustainable high-quality mountain tourism development in the following four aspects, such as the leading development through culture construction, the innovative development through value and spiritual experience led by red tourism, the modernized development through industrial cluster agglomeration and efficient integration, and the opening development through brand construction and reputation management. This article also suggests to leverage the duality of the oneness and complementarity of leisure and work, leisure tourism and workation, thus providing new thoughts of workation that surpass the singularity of the industrial thinking for the sustainable and high-quality development of mountain tourism.