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  • Research Review
    Wang Jinwei, Lu Lin, Xu Hong, Xu Dong, Liu Jia, Chen Hongwen, Yang Xueru, Li Zhifei, Tu Hongwei, Ruan Wenqi, Li Hongxin, Huang Chengkun, Zhao Jie, Zeng Xinying
    ECOTOURISM. 2025, 15(1): 1-18. https://doi.org/10.12342/zgstly.20240318

    In the context of rural revitalization, the modernization of tourism community governance has become a key factor in advancing agricultural and rural modernization and achieving comprehensive revitalization. The governance of rural tourist communities is not only an important part of achieving effective rural governance, but also a core issue for achieving the goal of rural revitalization. In the new era, rural tourist communities governance shows the characteristics of multi-subject participation and multiple value functions. Its significant changes include the prominent position of villagers, the prosperity of rural cultural construction, the prominent concept of green governance, and the intelligent transformation of governance modes. However, the governance of rural tourist communities is facing many challenges, such as the existence of governance gap, the constraints of theoretical difficulties, and the troubles of practical problems, which seriously affect the sustainable development of rural tourist communities. This paper explores the theoretical mechanism and path exploration of the modernization of rural tourist community governance under the perspective of rural revitalization. The research finds that: (1) the construction of the governance system of rural tourist communities is the foundation of governance modernization, covering the integration of governance elements, structural construction, and institutional improvement. (2) Building a governance community and achieving the joint governance of multiple subjects is the essential requirement of rural tourist community governance. (3) The governance of rural tourist communities faces problems in many aspects such as system, culture, fairness, and environmental protection, and effective measures need to be taken to cope with them. (4) The focus and tasks of rural tourist community governance should focus on four aspects: system, technology, culture, and talent, in order to improve the effectiveness of governance and the vitality of community development. Through the research, we can not only further deepen the theoretical explanation of the relevant issues of the modernization of rural tourist community governance under the vision of rural revitalization, but also provide decision - making references for relevant managers to formulate industrial policies and development strategies, and help to effectively promote the rural revitalization strategy and the modernization of the governance system and capacity of rural tourist communities.

  • Research Review
    Sheng Fangqing, Wang Jinwei, Xu Dong
    ECOTOURISM. 2025, 15(1): 19-33. https://doi.org/10.12342/zgstly.20240258

    Rural tourism community governance has been widely recognized as a critical pathway to advance high-quality rural tourism development and facilitate rural revitalization in China. In this article, knowledge graph analysis tools are used to explore the research progress of rural tourism community governance. Research has found that: (1) the findings reveal three distinct evolutionary phases: theoretical application and localized emergence, mechanism deconstruction and practical exploration, system integration and paradigm shift, demonstrating progressive expansion in conceptual depth and disciplinary boundaries. (2) Existing research primarily adopts case-based empirical methods to validate the practical application of community governance theory in rural tourism contexts. (3) Furthermore, the study stematically identifies four key research themes: impacts of residents’ perceptions and behaviors on governance effectiveness, multi-stakeholder participation models, cultural-ecological preservation strategies, and sustainable development objectives, collectively forming an “impact-model-path-objective” empirical research framework. In response to existing limitations in the literature, such as regional biases in research objects, insufficient evaluation of governance effectiveness, and gaps in methodological innovation and interdisciplinary integration, thereby offering insights into research trends and academic innovations pertaining to the topic. Consequently, future research should prioritize the following aspects: (1) strengthening complex governance thinking and overcome regional biases and paradigm limitations, (2) promoting methodological integration and innovation, with a focus on multi-source data utilization and digital ethics, (3) deepening interdisciplinary collaboration mechanisms to construct dynamic knowledge production systems, (4) responding to national strategic needs and refine the theoretical framework for rural governance in China, (5) enhancing global academic dialogue and broaden the civilizational exchange dimension of governance research.

  • Research Review
    Peng Min, Yang Xiaozhong, Fei Luocheng
    ECOTOURISM. 2024, 14(6): 1147-1160. https://doi.org/10.12342/zgstly.20240296

    With the rise of the sharing economy and the rapid growth of small hospitality businesses, commercial home as an emerging form of accommodation has become a new hotspot in tourism research. Commercial home, which combines commercial and domestic attributes, has multiple impacts on social, economic, and cultural dimensions. By reviewing domestic and international literature, this paper summarizes the key research themes of commercial home, analyzes the concept and type of commercial home, the transformation of "home", the experience and construction of "home", host-guest interactions, and socio-cultural impacts. The study also outlines future research outlook. The findings indicate that: (1) at the theoretical level, the concept of commercial home provides a novel framework for examining small hospitality businesses, which extends research beyond traditional commercial service paradigms into the realm of socio-cultural significance. (2) At the practical level, the concept of commercial home introduces the cultural meaning of "home" into hospitality operations, emphasizes the importance of the sense of belonging and cultural identity of "home", and offers a new guideline for their operation. It encourages the innovative development of small hospitality enterprises through the creation of home, host-guest interaction and community integration. This study provides academic references for the expansion of theories and perspectives of small hospitality business research, and provides guidance for promoting the management practices and policy formulation of small hospitality businesses.

  • Research Review
    Yang Jun, Cong Li
    ECOTOURISM. 2024, 14(6): 1161-1177. https://doi.org/10.12342/zgstly.20240315

    Birdwatching tourism, a significant subset of wildlife tourism, plays a vital role in ecological conservation, ecotourism, and the sustainable development of communities. This paper employs CiteSpace 6.2.R4 to analyze the research process, development trends and emerging themes in international research on birdwatching tourism from 2003 to 2023. The findings are as follows: (1) the number of published articles has consistently increased. Based on variations in publication volume and thematic evolution, birdwatching tourism research can be divided into three phases: initial exploration and foundational research, deepening exploration and value assessment, and ongoing development with a focus on sustainability. (2) Research in this field is characterized by significant interdisciplinary engagement, with developed countries, particularly in North America, dominating the field. Several high-output and influential research teams have emerged; however, the collaboration network remains fragmented, and a core group of authors has not yet materialized. (3) Key research topics include the cultural ecosystem services of birdwatching tourism, citizen science and birdwatching behavior, the sustainable development of birdwatching destinations, and the socio-economic impacts of the industry. Recent focal points in the field include cultural ecosystem services, environmental responsibility behaviors, citizen science, human-bird interactions, urban birdwatching tourism, and the ecological and economic value of birdwatching. In China, birdwatching tourism research is still in its early stages, lagging behind industry practices. It is recommended that future studies adopt a macro-meso-micro framework, encompassing four components: birdwatchers (subjects), birdwatching resources (objects), the birdwatching industry (media), and the birdwatching environment (carriers). This approach will facilitate interdisciplinary and international research on topics such as community-based birdwatching, the impact and demand of birdwatchers, and cross-border studies, providing scientific insights for the development of birdwatching tourism and the establishment of bird conservation area systems.

  • Research Review
    Mao Zidan, Yan Hongyu, Zhao Ying
    ECOTOURISM. 2024, 14(2): 235-248. https://doi.org/10.12342/zgstly.20230145

    The rapid development of autonomous driving technology has prompted social science research to explore its potential in reshaping people’s daily life and travel behaviors. This study offers a comprehensive overview of the primary themes in autonomous vehicle research within the fields of transportation and urban planning, and also introduces its practical implications in tourism scenarios. The study concludes that: (1) the research in the social sciences on autonomous vehicles has shifted from technological applications towards considerations of management policies; the research on applications in the field of tourism is still in its infancy, but the research related to public acceptance attitudes and the impact of the physical and social environments offers directions for research in the field of tourism; (2) the utilization of autonomous vehicles in tourism presents dual functionalities in transportation and enhancing the tourism experience; (3) the critical directions encompass three key aspects: tourism demand, tourism response, and tourism effect; specifically, travel decision-making and mobility experience at the demand side, the development of new industries, facility configuration and governance policies at the supply side, and the impact of technology on the environment, economy and social sustainable development at the effect side are the key issues to explore. The potential application of autonomous vehicles in tourism can provide valuable insights for the automotive industry, academic research in tourism, and studies on behavioral decision-making.

  • Research Review
    Sun Feng, Zhang Jinhe, Hou Bing, Wang Degen
    ECOTOURISM. 2024, 14(2): 249-269. https://doi.org/10.12342/zgstly.20231208

    Environmental justice is an important indicator for evaluating the effectiveness of ecological civilization construction and a key to unlocking sustainable management of ecosystem services. This paper uses the CiteSpace, the knowledge graph analysis tool, to systematically review the research progress on environmental justice in ecosystem service management at home and abroad. The main findings are: (1) Research on environmental justice in ecosystem service management has obvious stage characteristics, with international research in a rapidly developing stage and domestic research still in its early stages; (2) Both domestic and international research are mainly case-study based, with relatively few theoretical and comprehensive studies, emphasizing the application of environmental justice concepts in ecosystem service management practices; (3) The research mainly focuses on the concept model, evaluation, practice, and influencing factors of environmental justice in ecosystem service management. However, there are still problems such as insufficient exploration of perspectives from different stakeholders, lack of comparative studies on multiple cases and scales, and weak quantitative expression. Finally, this article constructs an environmental justice research framework for ecosystem service management, focusing on key issues such as the internal logic and mechanism of the relationship between ecosystem services and environmental justice, defining environmental justice standards in different social and ecological environments, identifying the needs and power differences of different stakeholders, and the implementation path of integrating environmental justice into ecosystem service management.