With the development of tourism and information technology, the connotation of tourism landscape is continuously expanding. The “people” in tourist destinations have become tourism landscapes under the gaze of “self” and “others” in the tourism field, achieving a transformation from “physical people” to “landscape people”. Based on the development background of the digital society, this research analyzes the connotation of landscape people based on the gaze theory, constructs a life cycle curve model of the landscaping of people, and discusses its process. The research suggests that: (1) landscape people refer to residents, tourism service personnel, experiential tourists and tourism anchors (bloggers) who are attached to the unique cultural characteristics and symbols of the tourist destination in the tourism scenarios, and can meet the needs of tourist experience and gaze. (2) Landscaping of people is produced by tourism gaze, and with the development of tourist destinations, landscape reconstruction is constantly carried out, showing an “S” type evolutionary path, which is a process from “other construction” to “self-construction”. (3) With the development of the landscaping of people in tourism destinations, the degree of the landscaping of people will ultimately result in three results: positive landscaping, neutral landscaping, and negative landscaping. “Dialogue” is a way of adjusting from negative landscaping to positive landscaping and neutral landscaping. (4) The landscaping of people is the result of the joint action of internal and external factors, driven by multiple stakeholders. The research enriches the theoretical explanation of tourism landscape and tourism gaze, and also provides innovative practical ideas for the sustainable development of tourist destinations in the context of digital society.

The inquiry on the nature of culture and tourism has never been interrupted in the academic communities, but barely from the perspective of extra-disciplinary communication and dialogue. Based on the 4Ss space theory of geography and the 4Ps creativity theory of psychology, the article deconstructs the 8Ps creativity theory into an 8-dimensional intersubjective space, and in this regard integrates a new concept, creativity space, to reinterpret the essence of culture and tourism. It is believed that: (1) creativity space is the space where creativity and space modify and define each other, and jointly form the space of development and evolution; it is the space where creativity is embedded in spatiality and spatiality implies creativity, and the space where subjectivity and objectivity are interacting with each other in a dualistic way and transforming each other into the space of subjectivity or intersubjectivity. (2) Taking creativity space as a prism, problems have been reflected, such as neglecting creativity, insufficient understanding of spatiality, magnified cultural boundaries and narrowed tourism boundaries in the existing knowledge of the nature of culture and tourism. (3) Creativity eliminates the antagonism between tourism and work, pointing to the process of creativity; spatiality gives culture a spatial composition of “4·8” dimensions, pointing to the products and results of creativity; and subject-object interactions and mutual transformations of duality provide the basis for symmetrical analyses of culture and tourism. (4) The essence of culture is spatiality, and the essence of tourism is creativity; the essence of the relationship between culture and tourism is dualistic, and the essence is the formation, development and cyclic evolution of creativity. The concept of creativity space not only provides a self-consistent theoretical explanation for re-understanding the nature of culture and tourism, but also provides new perspectives for their seriousness cognition, disciplinary construction, integration and development, and explanation of working mechanism.