Regional Tourism
Li Wei, Ji Zuqiang, Xu Jinlu
In the context of green transformation and “co-construction and sharing”, clarifying the coupling effect and coordination mechanism of ecotourism and common prosperity is not only a crucial issue for ecotourism to align with the rural revitalization strategy and advance urban-rural common prosperity but also an inherent requirement for promoting high-quality development of ecotourism. Taking Fujian Province as a case study, this paper constructs a comprehensive evaluation system for ecotourism and common prosperity, and adopts the Improved Analytic Hierarchy Process (IAHP) - entropy weight method - coupling coordination - grey correlation model in order to analyze the coupling coordination effect of ecotourism and common prosperity in Fujian Province from 2010 to 2019. The results show that: (1) during the research period, the degree of coupling between ecotourism and common prosperity in Fujian Province has continuously advanced from a relatively low-level coupling state to a higher-level one, with the degree of coupling coordination going through four stages, namely moderate imbalance with double-low indices, gradual growth with relatively low indices, primary-medium coordination with moderate indices and sound coordination with a priority on common prosperity. (2) Factors such as per capita local general public budget revenue, the participation rate of basic endowment insurance, the ratio of per capita disposable income of urban and rural residents, the urbanization rate, the density of the highway network, the forest coverage rate, and the number of ecological tourism demonstration zones at or above the provincial-level play a leading role in the coupled and coordinated development of ecotourism and common prosperity in Fujian Province. (3) Developing ecotourism is an effective means to promote urban-rural common prosperity, and achieving common prosperity provides a power source for ecotourism. Ecotourism is a common form for realizing the value of ecological products, while common prosperity is the outcome of such value realization. (4) Innovating the mechanism for developing financial resources,making up for the shortcomings of rural public services, enhancing the appeal of “lucid waters and lush mountains”, and promoting the value realization of ecological products are effective ways to improve the level of coupled and coordinated development between ecotourism and common prosperity. The research findings of this paper hold both theoretical and practical significance for better enhancing the income-increasing and poverty-alleviating effects of ecotourism and making solid progress toward common prosperity.