The cultural genes carried by traditional festivals serve as vital link connecting the past and the future, maintaining the continuity of social culture. They play a significant role in preserving regional cultural identity and perpetuating local cultural heritage. Taking the Jingxi Banner Festival as a case study, this research employs interdisciplinary methodologies, including material morphology, semiotics, and psychology, to establish a “explicit-implicit” dual-dimensional gene identification method. Through this approach, the cultural genes are identified and extracted, leading to the construction of a cultural gene system for traditional festivals. The study reveals: (1) the cultural gene system of traditional festivals forms a multi-dimensional, nested cultural ecosystem through the dynamic mutual construction of explicit and implicit genes, thereby maintaining resilience in balancing the preservation of tradition with adaption to modernity. (2) Within explicit genes, the triad of “material elements-ritual behaviors-spatiotemporal contexts” constitutes an expressive chain of “storage-decoding-reproduction”. For implicit genes, the quartet of “cultural symbolism-emotional structure-social function-value orientation” forms an expressive chain of “transmission-evocation-reinforcement-integration”. (3) The “explicit-implicit” dual-dimensional identification method effectively addresses the challenge of representing implicit cultural genes, offering a practical tool for extracting and constructing the cultural gene system of traditional festivals.

Hosting sports events is an important opportunity for local governments to establish a cultural image and engage in culture outreach. Understanding the cultural narrative mechanism of local sports events is helpful for local governments to “telling compelling cultural stories”. Taking the first mountaineering conference in Hunan Province as an example, this paper discusses the cultural narrative mechanism of local sports events from the perspective of “storytelling and dramatization” of the dramaturgical theory, based on participatory observation, in-depth interview, thematic analysis of live video and news texts methods. The findings are as follows: (1) A local sports event can be regarded as a “cultural drama”, structured around five narratives types: actor narrative, stage narrative, script narrative, act narrative and audience narrative. (2) Actors carry out “performative” cultural narration through their roles, behaviors, emotions and wills; the stage promotes “symbolic” cultural narrative with the help of space and scenery design; the script relies on the theme and story to complete the “story-based” cultural narrative; the act uses media and perspectives to achieve a “refined” cultural narrative; the audience realizes “interactive” cultural narrative through on-site and digital interactions. (3) Finally, the script serves as narrative logic, the actors and audience as narrative subjects, the stage as narrative carrier, and the drama as narrative media, all of which together construct the cultural narrative mechanism model of local sports events in a layer-by-layer correlation and complementary relationship. The research innovatively puts forward the theoretical framework of “cultural drama of sports events”, which can provide theoretical reference for “telling compelling local cultural stories”, “constructing narrative system of sports events” and the integrated development of culture, sports and tourism.

Limited by the characteristics of personalization and colloquialism, how to use bullet screens for festival and special event image perception is still a blank in current research. Addressing the unique characteristics of bullet screen content and its emotional analysis, this study employs the “cognition-emotion-overall” model and “core-periphery” structural model to design a multi-dimensional emotional dictionary for bullet screens and an emotional analysis algorithm tailored to bullet screens. This innovative approach establishes an online perception analysis method for event image, resolving the challenge of emotional analysis in short bullet screen texts. Taking the Beijing 2022 Olympic Winter Games as an empirical case, the research empirically analyzes the evolution of its perceived image. The research found that: (1)the cognitive image of the Beijing Winter Olympics has the characteristics of dynamic changes from macro to specific and then to individual; (2) The emotional image demonstrates characteristics of positive dominance and resilience; (3) The overall image manifests characteristics of networked diffusion and hierarchical transmission; (4) The online communication of the Winter Olympics image can be divided into four stages: “cognitive formation, emotional resonance, image transmission, and image consolidation & legacy transformation”. This research is the first to introduce bullet screens into the perception of festival and special event image, and has built a method for festival and special event image perception by integrating text mining and network analysis techniques. At the same time, the empirical research not only validates the effectiveness of this method, but also enriches the theory of festival tourism from multiple aspects, including the expansion of staged communication models, the deepening of emotional driving mechanisms, and the innovation of networked communication paths. Moreover, it provides practical guidance for festival and special event image management and application of new media data.

Continuous optimization of functional design and service environment in convention centers has made them critical factors influencing attendees’ experiences. Based on the servicescape theory, this study proposes a concept of “conventionscape” and constructs four key dimensions: facility services, spatial attribute services, added-value services, and staff services. Drawing on experiential marketing theory, the study categorizes experiential value into personal and shared experiential value. Using the Sanxingdui Special Exhibition at the Hengqin Culture and Art Center as a case study, a total of 231 valid questionnaires were collected and analyzed using Structural Equation Modeling (SEM) and Artificial Neural Network (ANN) analysis. The results reveal that: (1) all four dimensions of the exhibition servicescape positively affect attendees’ personal experiential value; (2) Facility services and added-value services significantly influence shared experiential value, whereas spatial attribute services and staff services show no significant impact; (3) Both types of experiential value significantly enhance attendees’ satisfaction, thereby fostering loyalty. This study validates the influence mechanism of servicescape in exhibition centers, extends the application of servicescape theory, and demonstrates the complementary values of integrating SEM and ANN, providing practical implications for improving convention centers’ competitiveness and service design.

The coastal areas are pioneers in the development of China’s exhibition industry, and continue to promote the efficient, green and sustainable development of the urban economy through the exhibition industry. This paper uses entropy method and super-efficiency SBM model to measure the development level of exhibition industry and green economic efficiency in China’s coastal areas from 2013 to 2022, and uses spatial econometric model and mediating effect model to empirically test the spatial spillover effect and mechanism of exhibition industry development effect on urban green economic efficiency. The study found that: (1) the development of urban exhibition industry in China’s coastal areas significantly promotes the growth of local green economic efficiency, but has a negative spatial spillover effect on the development of green economy in adjacent cities. (2) The exhibition industry mainly promotes the efficiency of urban green economy through two pathways: industrial structure upgrading and technological innovation, with the mediating effect of technological innovation is stronger than that of industrial structure upgrading. (3) Affected by the development stage of the exhibition industry, urban development strategy and other factors, there are significant differences in the impact of the development of the exhibition industry on the efficiency of green economy in different urban agglomerations. Based on this, this paper puts forward some policy suggestions, such as establishing a cross-regional coordination mechanism of exhibition, giving full play to the two-wheel driving role of industrial structure upgrading and technological innovation, and promoting the ecological development of exhibition industry by digitalization.