Building high standard protection system of cultural heritage is necessary to implement the Strategy of Building China into a strong Socialist Culture Country. The birth of the National Cultural Park provides an opportunity to optimize cultural heritage protection system. Based on the current development of cultural heritage protection system, this paper analyzes the key causes and mechanisms of its dysfunction role through literature review, and explores the reform path of the cultural heritage protection system based on domestic and foreign experience. The findings are as follows: (1) The development process of our cultural heritage protection system can be divided into three stages: cultural relics preservation centered stage, multi-type protection system forming stage, and upgrading and reform stage. (2) Due to the lack of unified top-level design, the cultural heritage protection system has some limitations in the protection concept, type system, management system and guarantee mechanism, which seriously affects the protection effect. (3) In order to improve the governance efficiency of the cultural heritage protection system, four reform paths are proposed: Reshape the protection concept based on the principles of integrity protection and compatibility; Reconstructing classification system with the National Cultural Park as the leader; Optimize the management system on the premise of unifying the organization; Upgrade the protection system with the support of professional talents, finance and law. This paper provides the direction and suggestions for improving the top-level design of the cultural heritage protection system.

One of the purposes of national culture parks in China is to construct national identity. Based on the concepts of superorganism culture and organism culture, in conjunction with Heidegger’s concept of “Entbergung”, this paper analyzes how people’s identities on cultural heritages in the Grand Canal National Culture Park transform into their national identities by using the method of focus group and phenomenological reflection. Two conclusions are drawn from this study. Firstly, the national identity in the promotion of Grand Canal Cultural Heritages is a holistic culture, super-organic culture. Because of the “absence” of history and the “absence” of life, people are in the situations of “Verborgenheit”, and are obscured from understanding the cultural significance of cultural heritage. Secondly, this framework based on phenomenology can guide people to connect the superorganistic national identities with themselves in two ways: introspection based on body, and introspection based on rationality. On the basis of the two kinds of introspection, and by the processes of “Entbergung”, people can derive national cultural symbols that can be understood and identified. The finding of this paper provides implications for how to shape national identities in the constructions of national culture parks.

Tourists are important witnesses and experiencers in the process of inscribing a destination as a world cultural heritage. Based on cognitive-emotional theory, user generated content (UGC) web text data in Quanzhou, content analysis methods were used to explore the differences in tourists’ perceptions of the images of World Heritage Sites before and after the successful inscription, and to reveal the impact mechanism of the inscription on tourists’ perceived images. The study found that: compared with the pre-inscription period, tourists’ perceptions of cultural values such as history, religion and art deepened after the inscription, yet their perceptions of natural attractions weakened; tourists’ perception of the image of World Heritage Sites became clearer, and the original brand and status of World Heritage Sites are more recognized; though tourists’ emotional attitudes toward World Heritage Sites has changed not much in general after the inscription, they have higher expectations for the cultural status, service quality, tourism environment, urban development of the World Heritage Sites. Cultural destinations can trigger the media’s external drive and cultural internal drive through the application, which can promote the change of tourists’ cognitive image and emotional image of the destination, and then promote the strengthening of tourists’ brand identity, service value identity, cultural identity, local identity and emotional identity. The analysis of the impact of the successful inscription on tourists' perceived image can provide a reference for the construction and enhancement of tourism images of similar destinations.